Dounia Bentahar

Coordinate internal resources and third parties/vendors for flawless execution of projects

Ensure that all projects are delivered within the timeline, scope, and budget

Ensure that quality factors are being satisfied for all projects

Develop, implement, and maintain quality assurance protocols

Develop and manage a project schedule and work plan

Provide project updates consistently about strategy, adjustments, and progress

Assigning tasks and communicating expected deliverables

Utilize industry best practices, techniques, and standards throughout the entire project execution

Monitor progress and make adjustments as needed

Measure project performance to identify areas for improvement

Lead client & internal meetings, and communication

Manage day-to-day project management initiatives through CRM platform Partner with media teams to manage and analyze campaigns effectively, including drawing insights from data and reviewing deliverables for quality, media best practices, and relevance to the client's business

Identifying red flags and recommending proactive solutions to mitigate risk

Account Management:

Worked as part of an account management team who managed books of business exceeding $200 million dollars in annual ad spend. Maintained relationships with clients throughout the process of digital marketing services and projects. Resolved problems and issues arising from the client and/or project and identified key learnings and best practices to create ongoing improvement. Collaborated with internal departments and the agency to facilitate client need fulfillment. Analyzed the effectiveness of digital campaigns and provided opportunities. Trained and mentored account coordinators in Chicago and Dallas.

PPC:

Optimized search campaigns based on client KPIs: keyword strategy, billing set up and management, implementation of new campaigns, ad groups and ad extensions, account changes and escalations, troubleshoot issues related to billing, ads, and traffic quality. Weekly, bi-weekly and monthly reporting based on Account, Campaign or Ad Group performance, to show campaign successes and return on investment. Created post-campaign analysis reports using Bing UI, UCM and Excel to ensure winning strategies are adopted and shared as best practices: pacing, health check, auction insights, bid suggestion, conflicting negative, search query, ads/keywords disapprovals, syndication, partition, keyword expansion, snapshots.