Freelancer profile translated to English.

Description

Certified Business Analyst PSM I with 2 years of experience in functional analysis and over 12 years of business experience in retail and e-commerce.

I support companies in formalizing their needs, writing functional specifications, and coordinating between business and IT teams.

Notably, within a startup developing digital user engagement solutions, I contributed to the design of platforms and applications aimed at improving user experience and loyalty.

I am involved in:

• Gathering and scoping business needs

• Writing functional specifications

• Writing user stories and managing the backlog

• Organizing and facilitating workshops with stakeholders

• Functional acceptance testing (UAT)

• Production monitoring and continuous improvement

My operational experience in retail and e-commerce, combined with projects on digital products and engagement platforms, allows me to quickly understand business challenges and propose pragmatic, results-oriented solutions.

Available for missions in Île-de-France or full remote.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

LOYALFIT
Business Analyst
SOFTWARE PUBLISHING
January 2024 - Today (2 years and 5 months)
Paris, France
Gathering and formalizing business needs for the development of mobile applications and digital platforms.
Writing functional specifications (user stories, features, backlog).
Coordination between technical teams and business stakeholders.
Participation in the design of a mobile fan application for a national football federation.
Contribution to user engagement solutions (gamification, loyalty, digital experience).
Disway
Brand Manager
RETAIL (SMALL BUSINESS)
March 2021 - December 2023 (2 years and 9 months)
Tunis, Tunisia
•Strategic management of the Asus, Logitech, NGS brand portfolio, with 6% annual growth
•Development and adjustment of sales forecasts to achieve commercial objectives
•Development of strategic partnerships with distributors and premium clients, aligning product offerings with market needs
•Development of multi-channel distribution strategies to maximize market penetration, increasing market share by 4%
•Monitoring key account performance and creating loyalty strategies to maintain strong relationships with existing clients
Customer loyalty Client prospecting
Jumia
Head of "Fashion & Beauty" Category
E-COMMERCE
September 2019 - February 2021 (1 year and 5 months)
Tunis, Tunisia
•Boosting the supplier portfolio through targeted prospecting and strategic recruitment of new sellers
•Management of commercial negotiations by optimizing offers and strengthening competitiveness
•Merchandising expertise: rigorous selection of the assortment to maximize category attractiveness, facilitating the recruitment of over 40 official sellers
•Design of collaborative business plans with key accounts, fostering mutual growth
Marketplace management and development