Dorothée Tagnon

I support SMEs, mid-sized companies, and impact organizations in their structuring, transformation, or acceleration phases, at the intersection of strategy, communication, corporate culture, and technology-related uses.

My approach involves connecting vision, culture, and innovation to help organizations clarify their positioning, align their narratives, and strengthen their impact, in a context where digital tools, platforms, and uses are profoundly transforming how teams communicate, mobilize, and are managed.

My conviction: effective and sustainable communication relies on a clearly identified DNA, but also on its ability to be disseminated, embodied, and amplified through the right channels, formats, and tools, in a coherent logic between strategy, content, and technologies.

I work on a transverse scope that articulates four complementary dimensions: corporate culture (transformation, engagement, and teamwork), identity and communication (alignment between perceived image and reality), digital content and presence (social media, leadership communication, expertise amplification), as well as collective events and seminars, designed as alignment and transformation tools.

I operate autonomously, from diagnosis to implementation, combining strategic framing, operational management, and concrete activation of initiatives, with particular attention to digital and technological levers that amplify long-term impact.

I mainly work with players in insurance, mutual insurance, health and pharma, cosmetics, banking, industry, as well as the social and solidarity economy sector, retail, and crafts.

Management of the communication department: 24 people. Creation of a new brand territory "ADREA #ChaqueJourÊtreBien". External communication: deployment on major media (TV, press, radio), PR, agency networks, operational marketing materials for all markets, events, customer service, and digital media plan. Internal communication and employer brand: action plan to develop pride of belonging to the company, launch of an employee advocacy program and an innovative employer brand initiative in a multi-site context. Political communication: implementation of unifying initiatives for the mutual insurance's elected officials, management of the key period of the 2018 elections across the territory. Digital strategy 2017-2019: redesign of the adrea.fr website, content strategy and inbound marketing, social media & social selling, redesign of internal digital tools (intranet, app, CSR). AESIO / Member of the leadership team for the merger project. Strategy: led the working group on strategic and marketing positioning, the associated business model, and its operational impacts. Deployment of a design thinking / co-construction approach for the development of customer, employee, and elected official experiences. Communication and digital: led the brand strategy and its extensions in external communication (media, agencies, aesio.fr website) and internal communication (+3500 multi-site employees), all channels. Partnerships: communication lead for the creation of the Aésio Macif Provident joint venture. Change management: led the employee experience component.

The Good Start is a new consulting agency model that hybridizes communication, marketing, and business technology to turn innovation into business. Support on the marketing / innovation / customer experience dimension of the agency's development.