Freelancer profile translated to English.

Description

I bring you solid marketing skills and a fresh perspective on your brand and projects through multifaceted expertise built over 20 years of experience in:

demandingmultinational FMCGcompanies and inentrepreneurshipwithinVSEswhere everything needs to be structured.

*strategic and operationalmarketing, from product development to go-to-market / offline and digital communication plans.

theFrench marketand with **European and international scope**: focus on Europe and regular exchanges with the USA, Australia, and Asia to create opportunities.

A turning point in my career?

In 2022, I completed my first mission, assisting an engineerwho had a product idea but didn't know how to assess its consumer potential, create a brand, etc. I had developed solid project management expertise through launching new categories and disruptive products in companies, so I built his brand, identity, and positioning, defined his personas, and created his e-commerce site.

Passionate about the project, I wanted to move beyond the multinational framework I was operating in. I partnered up and became an entrepreneur.More of a Swiss Army knife than ever, I juggle strategic vision, operational execution, and rapid digital skill development...

I offer to put my expertise at your service, to support your B2C company with its marketing organization, brand, and product challenges, whether as an outsourced CMO or for specific structuring or launch missions.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Asnières-sur-Seine (up to 50km)

BRIQUE D'OREILLE
BRAND CREATION MISSION THEN ENTREPRENEUR, DIRECTOR
E-COMMERCE
January 2023 - Today (3 years and 7 months)
Asnières-sur-Seine, France
Definition of brand positioning, visual identity, and differentiating storytelling within the particularly high-performing costume jewelry ecosystem.
E-commerce: persona writing, UX design & complete e-commerce site development, SEO optimization, optimized conversion funnel, and D2C sales management.
Definition of digital communication strategy: brand awareness development via social media and organic collaborations with relevant influencers.
Planning of commercial development and Retail activation.
Business management: legal, accounting. Cross-functional use of AI tools.
E-commerce Site Creation 360° Communication Digital Marketing Storytelling Corporate Strategy
Hanes France SAS
PROJECT MANAGER
FASHION AND COSMETICS
January 2019 - June 2022 (3 years and 5 months)
Construction and management of a cross-functional project team of 15 people.
Participation in the European Management Committee: KPI reporting, action plans, and their ROI.
Strategic recommendation: definition of territory, positioning according to brand DNA, definition of offer and mix, construction of associated P&L.
Digital responsibility: ecosystem definition, test & learn, awareness plan, lead generation, asset production.
Project Management Brand Launch Brand Identity Pricing Strategy Positioning Strategy
Hanes France SAS
Brand Marketing Manager - EUROPEAN STRATEGIC MARKETING
FASHION AND COSMETICS
February 2009 - June 2022 (13 years and 4 months)
Definition of the 3-year marketing strategy: idea generation, consumer studies, innovation roadmap, portfolio management, pricing strategy, KPI analysis, ROI.
Management of brand identity and image in Europe, involving close collaboration with the digital team: co-construction of digital marketing plans and campaign analysis monitoring, co-participation in e-commerce site redesigns (UX, SEO), and community management (editorial line).
Management of 4 people and transversal management of development teams.
Achievements: development of cosmetic-textile products, and eco-responsible bio-based & recycled products. Success: Launch of Dim Protect – Sales x3 vs. objective – 1st growth initiative in EMEA.
Innovation Product Management Textile Team Management Sustainable Development