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Dorothée LafontaineDL

Dorothée Lafontaine

Freelance graphic designer & illustrator

€250/day
Saint-Jean-de-Luz, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Dorothée

✦ Hello, I am Dorothée, a freelance graphic designer & illustrator.
You can discover my work here:

Who am I?
Founder of Rhoedaé, a graphic design studio combining strategy and branding, dedicated to the lifestyle universe. I support hotels, restaurants, creators, and artisanal brands in building a strong, coherent, and aligned image, blending strategy and art direction. In parallel, I am developing Maison Célestine, my brand of artisanal and illustrated stationery.


My degrees and background:
Trained in fashion design and then in marketing and communication, I started as an artistic director's assistant in a luxury children's brand. I then managed a family hotel and restaurant for ten years — a demanding and foundational experience.

My main skills:
- Art direction & brand strategy
- Creation of visual identities: logos, graphic guidelines, brandboards
- Illustration & exclusive patterns for print and digital media
- Creation of printed materials: invitations, business cards, flyers, packaging
- Editorial layout: brochures, catalogs, portfolios

My mission:
I help artisans and creators structure their brand image so they can make a full living from their activity.
  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Saint-Jean-de-Luz (up to 50km)

Experience

  • Rhoedaé
    Freelance graphic designer
    January 2025 - Today (1 year and 5 months)
    Saint-Jean-de-Luz, France
    Founder and artistic director of the Rhoedaé studio, I help brands and creative projects build a strong, coherent, and lasting visual identity, combining strategy, graphic design, and illustration.

    My expertise:
    - Brand strategy: audit, positioning, storytelling, art direction
    - Creation of custom visual identities: logos, graphic guidelines, brandboards, color palettes 🎨
    - Illustration & exclusive patterns for print and digital media ✍️
    - Design of print and digital materials: business cards, flyers, invitations, thank you cards, labels, packaging 🛍
    - Editorial layout: brochures, catalogs, portfolios, menus, event materials 📄

    Each project is conceived as a harmonious ecosystem where creativity, strategy, and artistic sensibility meet to reveal the unique essence of the brand.

    www.rhoedae.com
    Visual Identity Illustration Layout Branding Brand Strategy
  • Maison Célestine
    Founder & graphic designer
    June 2016 - Today (10 years)
    Saint-Jean-de-Luz, France
    Stationery brand specializing in weddings and precious events. We also publish a range of postcards and posters.

    At Maison Célestine, we believe in the importance of celebrating and cherishing life's precious moments. Inspired by the love and legacy of my two grandmothers, Célestine, our mission is to bring your celebrations to life through the art of paper. We create memories etched on paper through delicate and elegant illustrations, blending tradition and modernity. Our artistic studio enriches your daily life with collections of illustrated objects and personalized illustration services, bringing a touch of beauty and meaning to every project. By combining artisanal quality and creativity, we offer families practical and aesthetic solutions for organizing memorable and lasting events.
    Illustration Wedding Invitation stationery Graphic Layout Pattern Creation
  • Hôtel de la Rhune
    Co-manager / Partner
    HOSPITALITY
    July 2004 - July 2014 (10 years)
    Co-manager / Partner – Family hotel and restaurant establishment (progressive involvement, then active management)
    Involvement in all dimensions of the establishment: management, communication, reception, customer loyalty, overall strategy. A decade at the heart of operations, from dishwashing to the board of directors.

    - Individual / group schedule management
    - Group tour planning and program development
    - Breakfast management (offering setup, creation, and service)
    - Customer reception / billing
    - Restaurant operations: dining room management, service, bar, bar and cellar stock management.
    Team Management Hotel Management Client Relations schedule management Art Direction

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Education

  • Master of Arts
    ESMOD École Supérieure des Arts et techniques de la Mode
    2010
    Master of Arts
  • BTS Fashion Design
    EPESAAT Ecole Privée des Arts Appliqués de Toulouse
    2005
    BTS Design de Mode

Skill set

Categories