Freelancer profile translated to English.

Description

🎯 Expert trainer in Retail & Merchandising, I help brands and retailers upskill their field and head office teams through 100% practical, dynamic, and tailor-made training.

💡 Specializing in store performance and operational merchandising, I design and lead programs adapted to today's retail challenges: showcasing products, improving customer experience, and boosting sales.

👁️ I also carry out targeted merchandising support missions: point-of-sale audits, shelf optimization, product placement, guideline implementation, and support for creating impactful window displays. My goal: to make every sales space coherent with the brand's identity.

🧠 My training courses are designed for adults: simple, interactive, and applicable from the next day. I adapt to each audience, create personalized content, and remain available for genuine post-training follow-up.

📍In-person or remote, I master the tools that make learning fluid and motivating.

Industry field of expertise

Languages

French
Native or bilingual
English
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

XPERetail
RETAIL TRAINER - MERCHANDISING
June 2025 - Today (1 year)
💥 Expert trainer in RETAIL & Merchandising, I help field and head office teams boost commercial performance through a impactful product strategy and an optimized customer experience.
📈 From visual storytelling to sales techniques, I instill winning retail codes to transform every point of sale into a true conversion space.
🎯 My motto: transmit with energy, practically, for visible results starting tomorrow in store!
De Neuville GROUPE SAVENCIA
MERCHANDISING & VISUAL IDENTITY MANAGER
January 2015 - January 2024 (9 years)
• Development of merchandising and window guidelines
• Creation of window displays and budget monitoring => 15% cost reduction through supplier negotiation optimization
• KPI analysis and merchandising adjustments => 5 to 10% sales increase
• Trainer for new franchisees and employees
• Management of store openings
• Management of 6 people
Jennyfer GROUPE CELIO
MERCHANDISING MANAGER
January 2004 - January 2015 (11 years)
• Development of merchandising guidelines
• Development of presentation materials and budget monitoring => 20% cost reduction through material optimization
• Weekly performance monitoring, adjustments => 5% revenue increase
• Management of a team of 8 people (France and International)
• Management of store openings
• Concept development in collaboration with the architecture department