Freelancer profile translated to English.
Back to original languageAbout Dorothée
After more than 15 years of experience in various SMEs, I realized that there was immense know-how, but often underutilized and poorly valued.
This is why I decided to help brands perform better in their market by affirming their uniqueness, developing promising products, and attracting their ideal customers.
My goal:
- Reveal the DNA and uniqueness of Decor & Lifestyle brands
- Optimize their profitability
- Optimize their resources (time & money)
- And above all, grow their revenue
I help you to:
◉ Differentiate yourself in an ultra-competitive market, with a clear value proposition and a unique identity
◉ Sell more, better, and more regularly: by realigning your product offering with the distribution channels and customers that generate the most revenue
◉ Develop more commercially successful products, aligned with market and consumer expectations
◉ Optimize your marketing budget and prioritize high-impact actions
◉ Gain visibility and improve your brand image
◉ Have a solid foundation to scale serenely
My expertise 🧡
- Marketing audit and roadmap
- Brand platform
- Personas
- Market research & competitor analysis
- Prospect and/or customer questionnaires
→ 12 clients supported
→ 4 brand repositionings
→ 5 website redesigns: +5% conversion rate
→ 15 product launches: +5% to +15% revenue
📩 Want to structure your marketing to increase your revenue?
Write to me by email: or book your Discovery Call
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Paris (up to 30km), Nantes (up to 30km), Lyon (up to 30km), Toulouse (up to 30km)
Experience
- Marketing HeroMarketing Strategy & Branding Consultant / Brand StrategistCONSULTING AND AUDITSMarch 2021 - Today (5 years and 3 months)Paris, FranceI help SMEs structure their marketing and product strategy to boost sales and optimize costs through my areas of expertise:- Marketing Audit: Brand and market diagnosis through sales analysis, competitor benchmarking, and customer interviews- Branding & Brand Identity: Positioning definition, brand platform, development of graphic and editorial guidelines- Product Development & Launch: Product-market fit research, competitive intelligence and market trends, product range segmentation, new product development, pricing strategy, and creation of sales support tools (training materials, sales pitches, catalogs...)- Performance Measurement & Monitoring: Implementation of dashboards and performance analysis- Communication & Digital: Definition and implementation of 360 communication plans (digital, social media, PR, events...)Client References:- Gedimat (Entrance doors and gates)- Atmosphéra (JJA Group: indoor & outdoor furniture)- La tête dans les nuages (Upcycled poufs)- Baraka (Second-hand furniture marketplace)- Tsara Mora (Jewelry & lithotherapy stones)- Créa TH (3D printing of decorative objects)
- KparKHead of Product LineRETAIL (SMALL BUSINESS)December 2019 - November 2020 (11 months)📝Mission: Responsible for all KparK product lines (Windows, shutters, doors, gates, fences, garage doors...) - Revenue €130 MillionProject management for product development from idea phase to marketing plan and Go-to-market✔️Product StrategyFor 5 product launches:- Benchmark of competing products and analysis of customer needs- Definition of the product range and sales forecasts: choice of models, colors, accessories- Definition of selling prices and margins✔️Product Launch and Operational Marketing- Creation of sales support tools: Product sheets, sales pitches, brochures- Communication: Brief for website updates, press relations, social networks...- Training for sales representatives on new products- Sales monitoring🎯Projects and Results:Definition and launch of new Aluminum entrance door ranges: +5% revenue- Selection of models, options, colors- Definition of prices and sales forecasts- Sales pitch (product sheets, internal launch...)- Communication (web pages, brochures...)
- BurgermeisterHead of Product Line / Senior Product ManagerRAW MATERIALS INDUSTRYJuly 2018 - November 2019 (1 year and 5 months)Paris, FranceThe Burgermeister group is a French manufacturer of gates, railings, and shutters with 4 brands: Aluconcept and Thiebaut (targeting professional installers), Jardimat (targeting DIY stores and wholesale) and Outdoorin (pure player targeting individuals). Revenue €45M - 280 employees📝Mission: Responsible for product marketing for the group's 3 brands, from product development to market launch.✔️Merchandising and Promotion:- Redesign and update of annual catalogs and price lists- Coordination and management of the EquipBaie trade show booth: Product and color selection, regular exchanges with the booth builder, coordination of product manufacturing- Briefing of the communication team: website updates, emailing, and social media management- Creation of the multi-site marketing database and image database✔️Products:- Optimization of the product assortment: sales analysis, deletions, and gaps- Synthesis and analysis of field feedback- Presentations of new products to sales representatives- Product development in collaboration with R&D and Engineering department managers (writing specifications, target selling price and revenue, prototype validation)- Competitive intelligence and benchmarking✔️Management of an Assistant Product Manager🎯Projects and Results:- Launch of the assembled aluminum gate range: Benchmarking, definition of selling prices, sales pitch, presentation to sales representatives => 2018-2019 Revenue: +110%- Redesign of Aluconcept brand materials: 3 catalogs / 3 brochures / Annual price list => 2018-2019 Revenue: +6%
Reviews
Recommendations
Be the first to recommend Dorothée
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master 1 in International Management and MarketingISEG2004