Freelancer profile translated to English.
Back to original languageAbout Dorothée
🎯 Senior International Marketing Leader | Interim Management | Brand Strategy • Go-to-Market • Growth • Digital • Team Leadership
CMO, VP Marketing, or Business Unit Director: are you looking for a senior marketing leader capable of driving, structuring, and executing high-impact strategies in a demanding international environment?
I specialize in taking charge of strategic and operational missions with high stakes: launching or renovating brands and categories, lead generation, digital transformation, premium positioning, growth plans, portfolio repositioning, or marketing organization. My approach combines strategic vision, rigorous execution, and leadership of multicultural teams.
✅ What I deliver:
- EMEA & global marketing plans (P&L, A&P, pricing, portfolio)
- Brand repositioning & brand platforms - based on insights/data
- Multi-country / multi-channel go-to-market launches
- 360° activation: digital, media, CRM, e-commerce, SEO
- Lead generation & DTC / B2B growth
- Team management (up to 20 people) & agencies
- Organization transformation and talent programs
🚀 Key results:
- +10 pts market share in a new category launched in 3 countries
- +2M$ in leads generated across 5 markets via SEO and outbound digital
- +70% CRM leads with DTC strategy in 10 countries
- +25% share of voice via international 360° campaign
- –1M€ in costs and +1% organic growth across 5 brands
🌍 Sectors: FMCG • DTC • Food & Beverage • Spirits • Retail • Industry • Sustainability
📍 Based in France – Available as a freelancer (remote / hybrid / Europe)
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- SCANDINAVIAN TABACO GROUP, CopenhagueVP Brand Marketing - Global & Europe BrandedMay 2023 - December 2024 (1 year and 7 months)Copenhagen, HS, Denmark✅ Key missions accomplished:Led annual and five-year marketing plans in Europe, focusing on premiumization, brand strategy, portfolio management, and innovation to maintain a leading position in declining markets.Launched a new product category (white pouches) in 3 markets (UK, Sweden, Denmark) for the XQS brand, generating +10 pts market share in 6 months, through rapid execution of go-to-market, pricing, and e-commerce campaigns.Responsible for the P&L of 5 global brands, with +1% organic growth in 1 year, and a cost reduction of -1M€, through resource optimization and strategic prioritization.Managed a team of 20 people, including 4 direct reports, in an international matrix environment, with a strong emphasis on accountability, agility, and collective performance.
- KIMBERLY CLARK, NanterreHead of Marketing Western EuropeJanuary 2018 - January 2022 (4 years)92000 Nanterre, France✅ Key missions accomplished:Deployed annual and five-year marketing plans in an international environment, with +10% value market share growth, while ensuring profitability (segmentation, targeting, budget management).Launched lead generation campaigns in 5 priority markets, generating $2M in qualified leads and +2 pts market share in the strategic category (digital strategy, outbound marketing, SEO).Led Sustainability EMEA programs, creating $40M in business opportunities through concrete projects for plastic reduction (–30% PCR) and circularity (launch of the RightCycle™ program).Overhauled the EMEA marketing organization: designed and implemented a talent program in 4 months, leading to +15% team engagement (training, skill development, change management).Operational management of a team of 9 marketers (regional and local) with a focus on digital performance and expertise development (SEO, automation, content strategy).
- WEBER STEPHEN EMEA, BerlinHead of Brand Marketing EMEAJanuary 2016 - January 2018 (2 years)✅ Key missions accomplished:Defined the EMEA marketing plan based on consumer insights, focusing on acquiring new customers and strengthening brand leadership through an omnichannel experience (360° + DTC).Digitalized the brand and CRM strategy in 10 countries, generating +70% CRM sign-ups and organic leads on Weber.com and the Weber app, with market-specific targeted SEO optimization.Managed 360° advertising campaigns (TV, print, radio, digital, retail) as well as the production of Weber Magazine in 18 countries / 12 languages, contributing to +10 pts in spontaneous awareness in several key markets.Reorganized the EMEA Brand Marketing team, managing 5 Brand Managers and establishing clear governance across 25 entities (local headquarters + central coordination).
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Education
- Mini Master of Business AdministrationMarketing Week2024Mini Master of Business Administration
- Digital TransformationUniversity of Virginia USA2021Digital Transformation