Freelancer profile translated to English.
Back to original languageAbout Dorothea
Content that gets found and sells.
Hi, I'm Dorothea Klein, copywriter and founder of Blueberry Studio.
I support wherever every word counts: on the website, in the blog, in the whitepaper, or in the brochure.
As a former Head of Content at an SEO agency, I know how to combine linguistic sensitivity with sound SEO and GEO expertise – and have helped over 30 companies build visibility on Google and trust on their websites in the past 5+ years.
Therefore, I create for you...
📍... Landing pages & website texts – clearly structured, for people and algorithms
📍 … Blog articles & thought leadership content that is preferentially cited by AI systems
📍 … Whitepapers, e-books & brochures that demonstrate your thought leadership
📍 … Localizations, where I accurately optimize AI-generated translations for the German market
📍 … Strategic content revisions – so that your website still looks like a cohesive whole even after years and numerous changes.
My portfolio ranges from Doctolib to Mastercard to Yves Saint Laurent and wirkaufendeinauto.de.
After comprehensive SEO optimization for Schuback Parfümerien, I was able to achieve an increase in the visibility index of landing pages by up to +775% in 6 months.
Want to know what potential still lies dormant in your texts? Write to me – I'm ready when you are.
🌍blueberry-studio.de
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My Focus Areas:
Copywriting & Content Optimization | Copywriter for Landing Pages, Website Texts & Category Texts | B2B Blog Articles | Brand Copy
German
Native or bilingual
English
Fluent
Can work on-site
Berlin (up to 50km)
Experience
- Doctolib GmbHFreelance Copywriter [B2B, Healthtech]MEDICALJuly 2025 - December 2025 (5 months)Berlin, Germany
- Conception and fundamental creation of the Doctolib Digital Health Report 2026 as a trend report on the digitalization of the German healthcare system.
- Writing SEO-optimized blog posts on digital healthcare, AI in practice, and the key findings of the Doctolib Digital Health Report 2026.
- Deel Germany GmbHFreelance Copywriter & Translator (EN > DE) [B2B, HR, SAAS]HUMAN RESOURCESJanuary 2025 - July 2025 (6 months)Berlin, Germany
- Building the German-language blog for Deel on global HR and HR tech topics for the DACH market.
- Translation and localization of existing English-language blog posts into German.
- Creation of new, SEO-optimized blog articles on global HR management, remote work, and international employment models.
- Mastercard EUFreelance Copywriter & Editor (EN > DE) – Maternity Cover [B2C, Fintech]March 2024 - April 2024 (1 month)
- Proofreading and editing of previously translated banners and presentations for Mastercard brands within the German market.
- Writing German-language texts for Spotify audio ads and ATM screens.
[Short-term cover in the marketing team to ensure ongoing German-language brand communication.]
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Education
- Bachelor of ArtsTechnische Hochschule Würzburg-Schweinfurt (THWS)2019Bachelor of Arts - BA, Medienmanagement; Schwerpunkt: Crossmedia-Redaktion
Certifications
- Cambridge First CertificateUniversity of Cambridge ESOL Examinations
- Google Prompting EssentialsCoursera2025