Freelancer profile translated to English.
Back to original languageAbout Doris
Digital Marketing & Growth Marketing Manager with over 15 years of experience, I help companies accelerate their growth through strategies focused on acquisition, digital performance, and customer experience optimization.
I have managed multi-million euro budgets, led cross-functional teams, and delivered concrete results for clients such as Oney, Hiscox, Weight Watchers, and Brico Dépôt.
As an entrepreneur, I also created my eco-responsible brand (DBN Beauté) and developed its entire digital ecosystem (branding, e-commerce site on WordPress/WooCommerce, marketplaces, acquisition, CRM). This hands-on experience strengthens my ability to design high-performing strategies and execute them pragmatically.
Today, I am open to new missions in Digital Marketing, Growth Marketing, Acquisition, or CRM, where I can contribute to business performance while bringing a strategic and operational vision.
My key skills: #Acquisition #CRM #Growth #E-commerce #Performance #Data #DigitalStrategy #CustomerExperience #GA4 #Management
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- BRICO DEPOTMedia ManagerRETAIL (LARGE RETAILERS)January 2025 - November 2025 (10 months)Longpont-sur-Orge, FranceMission: Oversee the omnichannel media strategy (paid & owned) to support business objectives and enhance digital performance.Responsibilities and achievements:- Managed and executed national media campaigns (TV, print, radio, DOOH, VOL...) to support business objectives: 32 campaigns implemented.- Defined the on and offline media strategy: focus on effectiveness & cross-channel consistency.- Coordinated agencies and service providers, monitored performance, and optimized campaigns/reported to management.- Regular KPI reporting (visibility, traffic, conversion), budget optimization (€10 million).- Approved marketing assets for controlled communication (networks and clients).- Team management: supervision, motivation, and skill development.
- eni gas & power FranceCRM Marketing ConsultantENERGY AND UTILITIESDecember 2023 - November 2024 (11 months)Levallois-Perret, FranceMission: Contribute to the development of the moving business and optimize commercial performance by improving customer journeys and CRM actions.Achievements and responsibilities:- Developed Business Plans, monitored KPIs, and provided strategic recommendations.- Monitored B2B/B2C customer studies and managed NPS with the BVA institute.- Implemented loyalty and re-engagement campaigns (emails, SMS, letters).- Optimized conversion rate (CRO): x2 for online subscriptions.- Analyzed KPIs: retention, conversion rate, number of contracts.- Measured, analyzed, and reported on the performance of marketing actions.- Operational management of B2B campaigns and drafting of regulatory communications.- Ensured compliance with CRM best practices and GDPR.
- DBN BeautéFounder and E-commerce ManagerE-COMMERCEJanuary 2020 - May 2023 (3 years and 4 months)Creation and development of an eco-responsible beauty hygiene accessories brand. Complete management of digital strategy, e-commerce, and acquisition.Achievements and responsibilities:- Market research and definition of a niche strategy.- Sourcing of products in France and internationally (Asia).- Creation of the graphic and editorial charter.- Development of an e-commerce site on WordPress/WooCommerce + Amazon store.- Implementation of a content marketing strategy (blog, articles, videos).- Full management of e-commerce sales on dbnbeaute.com and marketplaces (Amazon, Greenweez, Ebay).- Creation of optimized product sheets (10/10) via Helium 10.- Management and optimization of sponsored campaigns on Amazon (Revenue x3 in 3 months).- Creation of content for social networks (posts, videos).- Analysis of the customer journey, identification of friction points, and optimization (traffic, average order value, conversion).- Implementation of automated email scenarios (marketing automation).
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Education
- Master's degree, Marketing/Marketing Management, GeneralInstitut Supérieur de Gestion2005Master's degree, Marketing/Marketing Management, General
- Certificate of Competence, E-marketing and E-commerceConservatoire National des Arts et Métiers / CNAM2013Certificat de compétence, E-marketing et e-commerce
Certifications
- Google AdsGoogle2022
- Google AnalyticsGoogle2021