Freelancer profile translated to English.

Description

My heart beats for connecting people, companies, their stakeholders, and our environment.

For a sustainable, future-proof marketing strategy and implementation. As a strategy developer and hands-on implementer with a deep passion for change and the future.

I know and appreciate the diverse facets of the marketing keyboard, the levers for emotional customer loyalty, and see the future in co-creation.

In working together and for each other.

As the founder of the agency CONNECTcom over 20 years ago, I turned the business model upside down at the beginning of last year and now offer my passion, experience, and tools as an interim manager.

In doing so, I support companies in implementing and establishing a sustainable marketing strategy, on the path to real networking of online and offline, the implementation of integrated 360° communication, towards more business impact. Moving away from individual event projects towards an integrated, networked event strategy.

The key: Open and transparent communication internally and externally. Active involvement of employees, close networking with all stakeholders.

As an expert also in legal regulations such as the CSRD reporting obligation or the Green Claims Directive, which is currently still being negotiated in the EU, I support, in close cooperation with all departments, in transforming challenges into opportunities for a future-proof business model.

Key themes are transparency, measurability, and materiality.

For value-based customer loyalty, more ownership, and clarity in one's own strategy, product development, and innovation.

Additionally in my toolkit: Future Skills and my ability to quickly build a basis of trust with teams and all stakeholders, paired with leadership and project management expertise.

For a fast initial ROI – with medium- and long-term KPIs in mind.

Industry field of expertise

Languages

German
Native or bilingual

Workplace preferences

Can work on-site

München (up to 20km)

CONNECTcom gmbh - Agentur für nachhaltige Kommunikation
Founder and Managing Director
January 2000 - Today (26 years and 5 months)
Munich, Germany
Focus areas: Strategy consulting and event coaching │ Live communication. Real. Hybrid. Digital. │ Sustainability in event focus │ Sustainability Check. Sustainable conception and implementation │ Haptic communication. Our neutral consulting/support opens up spaces for you to develop an integrated communication strategy. Essential: the strategic mix of live, hybrid, and digital – PLUS: sustainable conception, production, and recycling. Integrated in the preliminary stage: cross-departmental aspects as the basis for a networked 360° customer journey. Our goal: We want to transform the requirements for sustainability and future-proof communication into a comprehensive competitive advantage for your company. Bring sustainable communication to life. Analyze existing formats. Accompany the transition to greater networking of online and offline. Develop the optimal mix of live, hybrid, and digital events together. Provide checklists to quickly get started with implementation and to promote the avoidance and reduction of CO2 emissions. Our clients operate in all sectors of the economy. These include international corporations, primarily from the IT sector, as well as small and medium-sized enterprises. Some examples: VMware, Salesforce, Infoblox, Ping Identity, DataStax, Microsemi, Automation Anywhere.
CONNECTCOM
Freelance Marketing Consultant
July 1999 - December 1999 (5 months)
Munich, Germany
Conception and execution of channel partner programs | Development of marketing campaigns | Print and media production | Copywriting for image and product brochures
Nokia Display Products GmbH
Marketing Communications Manager Central Europe
October 1995 - June 1999 (3 years and 8 months)
Munich, Germany
Conception, management, and controlling of all marketing activities in Central Europe. Budget planning, responsibility, and reporting. Coordination between Nokia business units. Product launches | Advertising campaigns | Media planning | Website development | Briefing and coordination of external agencies | Events and trade fairs | Public Relations | Conception and introduction of the MDF program | Team leadership. From mid-1996: International coordination between the US headquarters and the European subsidiaries. Development of a common corporate identity and coordination of marketing activities. Part of the global Marketing Services team.