About Dorian
English
Fluent
French
Native or bilingual
Experience
- Oui formationGénération de leadsE-COMMERCEApril 2022 - June 2022 (3 months)†Lead Generation- Benchmark of competing advertisements- Build a conversion path in automation- Implementation of Ads on Facebook, Instagram and Tiktok- Reporting†Development of the visual identity strategy- Complete analysis of the identity & editorial line- Determine the targeted audience- Set up advertisements
- TESSANAcquisition de trafficMEDICALJanuary 2022 - March 2022 (3 months)- Generation of qualified leads for sales teams- Definition of the target- Automation of processes- Reporting of campaigns
- Agence Lead GenGrowth MarketeurE-COMMERCEAugust 2020 - February 2021 (6 months)Paris, Franceâș Lead Generation & Growth Hackingâą Analysis of data and behaviors to optimize campaignsâą Implementation of innovative Media-Buying strategies to reduce acquisition costsâą Marketing Automation with Zapier: Data collection, sending to CRM, reporting and KPIâą Data Scraping: ParseHubâș Project managementâą Creation of a Dashboard with the Sales department to determine objectives and KPIsâą Creation of a workflow with different acquisition tools: Landbot, Manychat, Typeform, Jotformâą Implementation of campaigns on acquisition channels: Facebook Business Manager, Google Ads, Snap, Linkedin Adsâą Monitoring of campaignsâș Growth Strategyâą Proposal of experiments to test, source of growthâą Monitoring of new toolsâą Training of newcomers to the missions and tools of the Growth department
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Education
- MBA Digital Marketing & BusinessEFAP
Certifications
- Introduction PythonDatacamp2021