Dorian Gille

Creation of thumbnail visuals for the Casino section of Betclic. The goal of this mission is to create thumbnails that immediately capture users' attention while respecting the brand's graphic identity and the codes of the gaming world.

The work focuses on the composition of the visuals, the hierarchy of information, and optimizing their readability to highlight each content and maximize its attractiveness.

Result: dynamic and impactful thumbnails, designed to enhance game visibility and offer a visual experience consistent with Betclic's premium universe.

Graphic redesign of a fifteen-page commercial brochure, with the aim of modernizing its visual identity and optimizing its commercial effectiveness. The main challenge of the project was to make the document clearer, more engaging, and more convincing, while facilitating reading and understanding of the offer.

The work focused on restructuring the layout, prioritizing information, harmonizing the graphic universe, and highlighting commercial arguments to naturally guide the reader through the brochure.

Result: a brochure with a more modern and premium design, offering fluid reading and a more impactful presentation of the offer, thus strengthening the company's credibility and the effectiveness of its commercial tool.

Creation of a promotional t-shirt design for the summer campaign of a company specializing in turnkey housing solutions. The objective of the project was to create a strong and immediately identifiable visual that could convey a modern, accessible, and summery image while reinforcing brand visibility. The design was conceived to be attractive, easily memorable, and suitable for wide distribution as part of a seasonal promotional campaign.

Result: a t-shirt with a modern and engaging design, conceived as a true mobile communication tool, strengthening the company's brand awareness while creating a sense of closeness and belonging around the summer campaign.