Freelancer profile translated to English.

Description

Art director & graphic designer - Editorial design, visual identity, dataviz, social ads

20 years of expertise serving your strategic content.

I support SMEs, agencies, and large accounts in creating communication materials where technical rigor meets creative vision.

My goal: to enhance your complex messages through intelligent and structured design.

Key Expertise:

1. Editorial Design & Datavisualization (expert level)

I specialize in processing dense documents to make them fluid and impactful.

Materials: Annual reports, barometers, white papers, technical guides, catalogs, prospective studies.

Dataviz: Structuring complex data, creating educational infographics, and visual harmonization of numerical series.

Result: Raw information transformed into a hierarchical and easy-to-read visual narrative.

2. Logo & Visual Identity

I design lasting graphic systems rather than isolated logos.

Deliverables: Logotypes, complete graphic guidelines, typographic systems, color palettes.

Result: A coherent visual foundation, designed to live across all your media (print, web, social media, institutional).

Methodology: Performance through Rigor

My approach ensures smooth collaboration and high-quality deliverables:

Strategy: In-depth analysis of your business challenges and target audiences before any creation.

Architecture: Design based on solid grids for impeccable information hierarchy.

Technical Excellence: Typographic rigor and complete mastery of the graphic chain (prepress, print-ready, interactive PDFs, digital exports).

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Parlons RH
Graphic Designer & Art Director
HUMAN RESOURCES
January 2023 - Today (3 years and 7 months)
Nanterre, France
I design and create print and digital materials for high-visibility projects in the HR and B2B sectors.
I develop complex layouts for reports, barometers, and multi-page documents (style sheets, templates, InDesign structuring), then I handle print preparation and interactive digital exports (hyperlinks, clickable tables of contents, smooth navigation).

I create social media ad visuals adapted for Instagram, LinkedIn, Facebook, X, and YouTube, optimized for mobile and desktop.
I also produce short launch videos (CapCut / After Effects) that support guide promotion and increase download rates.

I adapt visuals for web and mobile use to ensure consistency and performance across all platforms.
I work in close collaboration with creative and marketing teams, with high responsiveness and a strong level of demand.

Strengths:
End-to-end project management, typographic and editorial precision, strict adherence to deadlines, optimization of validation processes, and provision of collaborative tools that save the team time.
Barometers Data Visualization Activity Report Guide White Paper
Mlle Agathe
Brand Art Director - Print and Digital
FASHION AND COSMETICS
September 2016 - Today (9 years and 10 months)
Le Mans, France
I support Mademoiselle Agathe with their entire visual identity and editorial materials: creation and adaptation of visuals, content layout, campaign design (print and digital), graphic optimization for product launches, and production oversight to ensure brand consistency across all media.
Packaging Packshot Web Design Brochure Social Media
Avanci - MV Group
Art Director / Graphic Designer - PRINT & WEB
PUBLISHING
January 2015 - September 2016 (1 year and 8 months)
Tours, France
I worked on a fixed-term contract for Avanci, a subsidiary of MV Group, where I was responsible for creating the Hespéride catalog – a major asset for the brand – as well as designing brochures, point-of-sale displays, and web adaptations (banners, newsletters, GIFs, Google Ads).
Catalog Advertising Packaging POS Display Google AdWords