Description

SEO & GEO Consultant | SEO Specialist | Content Marketing Consultant

SEO & GEO Consultant, ex‑Zenith, with 10+ years’ experience working on accounts such as Nestlé, Procter and Gamble, Peugeot and Jeep. I specialise in on‑site SEO, keyword research and content strategy. I support French and English‑speaking businesses looking to build sustainable visibility, attract qualified traffic and turn their content into a real business driver.

I translate business goals into leads, bookings and revenue.

What I deliver

A clear, prioritised and actionable SEO strategy
Optimised content that ranks and converts
A data‑driven approach that still preserves brand voice and human relevance
Recommendations that are easy to understand, even for non‑technical teams

SEO Expertise

SEO Audits

Full SEO audit
Semantic audit (content and keyword analysis)
Competitor analysis (keywords, content)
Prioritised recommendations and quick wins

SEO & Content Strategy

Keyword research
Semantic clustering and topic architecture
SEO editorial strategy
Content planning and production management

SEO Management

Strategy implementation
Roadmap creation
Ongoing SEO oversight

Content Marketing & SEO Copywriting

Search‑intent‑driven SEO writing
Optimisation of existing content for Google and LLMs (AI search)
Pillar pages, blog posts, business pages
Multilingual SEO & content (FR / EN)

Advanced SEO

Local SEO, YouTube, Amazon, Pinterest, Instagram and TikTok
GEO optimisation
Support and coordination with internal teams

SEO Tools

Screaming Frog
Google Search Console
Semrush
AI tools applied to SEO
Magento & WordPress

Need to optimise your website, structure your SEO strategy or boost your content performance?

Reach out on Malt.

A short conversation is often enough to identify SEO opportunities and priority actions quickly.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

London (up to 10km)

KING'S ART
SEO Optimisation for King’s Art
EDUCATION AND E-LEARNING
March 2026 - March 2026
Client Overview
King’s Art is a company specialising in educational games and cognitive stimulation. Their brand is built around themes of memory, learning, and cognitive development. The objective was to enhance the site’s SEO visibility and attract high-quality, intent-driven traffic.

Project Scope
Comprehensive SEO Audit: Deep dive into technical performance, content quality, and semantic relevance.
Performance Analysis: Identifying growth opportunities and technical roadblocks hindering search performance.
Content Strategy: Developing a roadmap aligned with core business objectives.
Strategic Keyword Research: Targeting high-value terms related to memory, educational play, and cognitive health.
On-Site Optimisation: Refining Title tags, Meta descriptions, Hn structures (H1, H2, etc.), and existing copy.
Site Architecture: Improving page structure and internal linking for better crawlability.
Semantic Authority: Providing recommendations to strengthen topical relevance and search rankings.

Expertise & Tools Applied
On-Site SEO
Content Strategy
Keyword Research
Semantic Optimisation
Google Search Console
Screaming Frog
Semrush

Key Results
Structural Excellence: Significant improvements to the site’s SEO framework and semantic consistency.
Ranking Gains: Improved visibility for strategic keywords related to memory and educational gaming.
Organic Growth: A steady, measurable increase in organic search presence.

The technical and creative foundations are now firmly in place to support sustainable long-term growth in both traffic and search authority.
SEO audit SEO Content marketing SEO optimisation keyword research
Gregory Sollier
Local SEO for a Hypnotherapist
HEALTH AND WELLNESS
February 2026 - Today (4 months)
Client Overview
Grégory Sollier is a hypnotherapist and energy healer based in Échirolles, France. The primary goal was to boost his local visibility on Google to drive more consultation enquiries.

Project Scope
Google Business Profile: Full setup and optimisation.
Local SEO Strategy: Developing a tailored roadmap for local search dominance.
Content Optimisation: Refining descriptions, services, and keyword integration.
Strategic Keyword Ranking: Positioning the profile for high-intent local searches.
Niche Directory Listings: Registration with specialised industry directories.
Local Footprint Expansion: Strengthening his digital presence within the community.
Expertise & Tools Applied
Local SEO
On-Page Optimisation
Content Strategy
GEO (Generative Engine Optimisation): Optimising for AI search and local data sources.
Google Business Profile Management
Key Results
Top Ranking: The Google Business Profile is ranking at the 1st position on Google Map.
AI Search Dominance (GEO): Successfully positioned the business as a primary recommendation across major LLMs, including ChatGPT, Gemini, and Copilot.
Consistent Engagement: The profile now generates regular interactions, including phone calls, direction requests, and direct booking clicks.
Ongoing Growth: Work is currently expanding to cover the broader Grenoble area to further scale the volume of enquiries.
GEO SEO audit local SEO SEO
Zenith - Publicis Media Group
SEO Content Marketing Manager
January 2024 - December 2025 (1 year and 11 months)
(PUBLICIS MEDIA GROUP)
Brands: Lindt (14 markets), Ghirardelli (US), Philip Morris International (75 markets)
SEO content strategy leadership: Driving international organic growth for Lindt (14 markets) and Ghirardelli (US) by using data-led insights to shape scalable strategies based on global demand, seasonality, and localisation needs. Increased organic traffic by 40% YoY for Lindt markets
Competitor analysis: Performing in-depth content gap and competitor analysis to uncover new opportunities.
Keyword analysis: Conducting SERP analysis and keyword clustering.
On-page analysis: Audited existing content and optimised key elements such as meta tags, headings, on-page copy, internal linking, and image alt text to improve relevance and search visibility.
AI Optimisation: Provided content recommendations to improve visibility and performance in Large Language Models (LLMs)
Amazon Optimisation: Optimised Amazon listings.
YouTube Optimisation
LLM SEO training SEO