About Donya
English
Fluent
Spanish
Fluent
French
Native or bilingual
Experience
- VenumWeb marketing managerE-COMMERCESeptember 2012 - June 2013 (9 months)Rungis, Franceâś… Implementation of the SEO & SEA strategyâś… Segmentation of the customer database, design of newsletters, reportingâś… Social network animation and community management
- PARITELDIGITAL MANAGERTELECOMMUNICATIONSJanuary 2015 - February 2022 (7 years and 1 month)Within the Global Concept group and reporting to the Marketing and Communication Department, I am in charge of defining and deploying the digital strategy to improve the company's brand image, acquire new customers and develop turnover.In addition, leading in-depth digital transformation subjects is also part of my missions.Find briefly, a sample of my main missions:- Manage the Digital team, while maintaining its own operational activity,- Design and manage web projects, apps and dematerialization of the act of marketing and purchase- Develop the audience of sites and sales / leads / turnover obtained web via:• Media purchasing management (SEM, Video Ads, …).• Strategic reflection of the piloting of organic levers: SEO, social media in close coordination with the communication teams and our agencies / freelancers• Recommendations on the optimization of paths and conversion ratesAnimate the Group's sites- Define KPIs and monitor the results and ROI of your actions (sales, turnover, cost, engagement, conversion…)
- NEXTEDIADelivery ManagerCONSULTING AND AUDITSJune 2013 - December 2014 (1 year and 7 months)Issy-les-Moulineaux, FranceREFLECTION & IMPLEMENTATION OF DIGITAL STRATEGIES FOR THE AGENCY'S CLIENTSâś… Design of cross-channel strategies and monitoring of actions with expert consultants for various brands (Axa, Direct Assurance, EPS, Boursorama, Nuxe...)âś…Management of operational teams responsible for performance (7 people)MANAGEMENT OF ON-LINE MARKETING ACTIONSâś… Reporting & client steering committeeâś… Presentation of areas for improvementâś… Respect of deadlines and customer satisfaction (reduction of churn)PROSPECTION & DEVELOPMENT OF THE CLIENT PORTFOLIO AND PARTNERSâś… Response to calls for tenders & client presentationâś… Benchmark & negotiation of contracts with technological partners and service providersâś… Development of new business & client turnover
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Education
- Master 2 - Digital Strategies & E-BusinessESSEC2008
- Professional certificate – webdesigner/webmasterCHAMBRE DES ARTS ET Métiers (cnam)2012
Certifications
- Google Adwords CertificateGoogle2018
- Google AnalyticsGoogle2017