Freelancer profile translated to English.
Back to original languageAbout Donja
Strategy, Branding & Visibility
Born Bavarian, at home between Munich and Paris.
Marketing & Branding with experience, conviction – and a keen eye on what is currently changing rapidly: how customers are looking for solutions today.
What is it about? Visibility that makes sense.
Not just for search engines, but for people. For brands that have something to say. Good brand placement is not created by loudness, but by relevance and content that people actually want to read. Not perfect, but credible.
My focus for your success:
AI-powered SEO & GEO(Generative Engine Optimization): I'll get your website ready for the future. So that your brand not only ranks high on Google, but also appears in the answers of AI assistants like ChatGPT or Perplexity – without losing its human touch.
Working on an equal footing. Marketing with brains, communication with impact – and a pinch of creative whirlwind for fresh ideas. With curiosity, a feel for markets, and the necessary clarity. Strategies don't emerge from my ivory tower, but through dialogue – by thinking, testing, and doing.
If you feel that your brand can do more than it shows today – let's talk.
German
Native or bilingual
French
Native or bilingual
English
Native or bilingual
Can work on-site
MĂĽnchen (up to 20km), Stuttgart (up to 10km)
Experience
- DKV Euro Service GmbHBrand Localization & Multilingual Content StrategyTRANSPORTATIONOctober 2025 - December 2025 (2 months)Paris, FranceDKV Mobility (European market leader for mobility solutions)For an industry giant like DKV, linguistic precision is a matter of credibility and conversion. My task was to ensure the smooth and high-performing transfer of the digital ecosystem between the DACH markets, the French-speaking regions, and the international sphere.Multilingual SEO Adaptation(DE/FR/EN): More than just a translation – I managed the "transcreation" of web content. The goal was to maximize organic visibility (SEO) while precisely hitting the cultural nuances of the respective target audiences.**Harmonization of Brand Voice**: Adaptation of newsletters and digital formats to ensure consistent and activating communication – regardless of whether the message is read in Paris, Berlin, or London.**Logistics Expertise**: Confident handling of specific terminology for mobility services and complex B2B services. This guarantees absolute clarity for key accounts and partner companies.
- eCom Solution GmbHBrand Evolution & Digital MarketingLOGISTICS AND SUPPLY CHAINSeptember 2025 - February 2026 (5 months)Frankfurt am Main, GermanyHolistic realignment of the digital and physical brand presence for eCom Solution (Logistics & Customs)My mission was to position the complex topic of customs clearance as modern, approachable, and digitally competent.Trade Fair Strategy & Live Event(Berlin): Holistic preparation and support for the appearance at the E-Commerce Expo Berlin. From stand concept and lead management design to personal on-site support – branding you can touch.Brand Identity & Messaging:Complete overhaul of the brand message ("Customs clearance reimagined") to bridge the gap between traditional logistics and modern online retail.**Website Relaunch & UX**: Strategic support for the new web presence with a focus on conversion, SEO structure, and a dynamic user experience for B2B decision-makers.**Creative Direction & Assets**: Conception and design of all marketing materials (high-end flyers, digital brand assets, trade show collaterals).**Strategic Advisory & Sales Coaching**: Advising management on digital positioning and process optimization in sales to efficiently convert trade fair contacts into new business.
- Cosanum AGMultilingual Marketing (DE/FR/IT) | Strategic Market Expert SwitzerlandHEALTH AND WELLNESSJune 2025 - Today (1 year and 2 months)Schlieren, SwitzerlandCosanum (Swiss market leader in medical logistics)As the central point of contact for the growth strategy of the Swiss MedTech market leader, I have been supporting Cosanum for over 6 months as a 360° consultant. My mission: to align the headquarters' vision (German-speaking Switzerland) with the realities of the French-speaking part (Romandy) and Ticino, and to structure digital acquisition.**CRM Management & Lead Management**: Optimization and automation of nurturing flows and trilingual newsletter campaigns (DE, FR, IT). Goal: precise segmentation for maximum customer engagement.**Brand Rollout & Landing Pages**: Conception and "copy localization" of strategic landing pages. I adapt messages to resonate culturally and guarantee optimal conversion rates.Impact Communication & Sustainability(B Corp): Editorial support for B Corp certification and the iPunkt.swiss label. I transform social and ecological commitments into strong, authentic storytelling.**Strategic HR Support & Talent Acquisition**: Support for the recruitment process and strategic pre-selection of candidates to ensure a perfect "culture fit" with Cosanum's innovation DNA.**Interregional Coordination**: Central interface between headquarters and the language regions to ensure consistent brand management across the "Rösti ditch" (linguistic divide).
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