About Donja
German
Native or bilingual
French
Native or bilingual
English
Fluent
Experience
- DKV MobilityBrand Localization & Multilingual Editorial StrategyTRANSPORTATIONOctober 2025 - December 2025 (2 months)Paris, FranceClient: DKV Mobility (European leader in mobility services)For a giant in mobility like DKV, linguistic precision is a matter of credibility and conversion. My mission was to ensure a smooth and effective transition of the digital ecosystem between the DACH, French-speaking, and international markets.Multilingual SEO Optimization (DE/FR/EN): More than just translation, I orchestrated the "transcreation" of web content. The goal: optimize natural referencing (SEO) while respecting the cultural nuances of each audience.Brand Voice Harmonization: Adaptation of Newsletters and digital materials to ensure consistent and engaging communication, whether read in Paris, Berlin, or London.Logistics Sector Expertise: Mastery of terminology specific to mobility and complex B2B services, ensuring absolute clarity for major clients and partners.
- eCom Solution GmbHBrand Evolution & Digital Marketing StrategyLOGISTICS AND SUPPLY CHAINSeptember 2025 - February 2026 (5 months)Francfort-sur-le-Main, GermanyGlobal overhaul of the digital ecosystem for eCom Solution360° strategic support to transform brand presence and optimize conversion.Brand Identity & Messaging: Complete repositioning redesign ("Customs clearance reinvented"). The objective: to create a solid bridge between traditional logistics and the agility of modern e-commerce.Web & UX Relaunch: Strategic management of the new platform – absolute focus on conversion (CRO), SEO architecture, and a dynamic user experience.Strategic Consulting & Coaching: Support for management on digital positioning and sales process optimization (Sales Enablement).Creative Direction: Design and creation of cross-channel marketing materials (digital assets, premium materials for trade shows and events).Growth Architecture: Implementation of a scalable marketing structure, paving the way for effective customer acquisition.
- Cosanum AGMultilingual Marketing (FR/IT/DE) | Swiss Market SpecialistHEALTH AND WELLNESSJune 2025 - Today (1 year)Schlieren, SwitzerlandCosanum (Swiss leader in medical logistics)At the heart of the growth strategy for the MedTech leader in Switzerland, I have been playing a pivotal 360° consulting role for over 6 months. My mission: align the headquarters' vision (German-speaking Switzerland) with the realities of the French-speaking and Ticino regions, while structuring digital acquisition.CRM & Lead Management Steering: Optimization and automation of nurturing flows and trilingual newsletter campaigns (FR, DE, IT). The objective: fine-grained segmentation to maximize customer engagement.Brand Deployment & Landing Pages: Design and "Copy-Localization" of strategic landing pages. I adapt the message to resonate with local culture, thus ensuring optimal conversion rates.Impactful Communication & CSR (B Corp): Editorial support for B Corp certification and the iPunkt.swiss label. I transform the company's social and environmental commitments into powerful and authentic storytelling.Strategic HR Support: Support for the Talent Acquisition process. Pre-selection of key profiles to ensure a perfect "culture fit" with Cosanum's innovative DNA.
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Education
- Master of PhilosophyLudwig Maximilian University of Munich1992
- Master of Computer ScienceTechnical University of Munich1990