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Malt Tech Trends 2026
Donia AttiDA

Donia Atti

Offline Merchandising and Marketing Manager

€500/day
Casablanca, MA
15+ years
Analyse de données
Analyse de marchés
Planning stratégique
Stratégie de communication
Coordination transverse

Average response time: 1 hour

Freelancer profile translated to English.
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About Donia

Press and Media
Retail (Small Business)
E-commerce
Food and Beverage
Consumer Electronics and Appliances

  • Arabic

    Native or bilingual

  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • FMCG Marjane Group
    Merchandising Manager
    June 2017 - March 2025 (7 years and 9 months)
    Monitoring and coordination of assortments and commercial actions
    • Develop the assortment policy and build micro-assortments adapted to each channel.
    • Define the merchandising framework to ensure consistency between the offer and product presentation.
    • Actively participate in competitive intelligence and benchmarking campaigns to inform strategic choices.
    Participation in cross-functional projects and strategic watch
    • Coordinate with management control on the implementation of performance monitoring tools.
    • Ensure continuous monitoring of market trends and competitor practices.
    • Participate in strategic meetings to align commercial actions with global objectives.
  • Marjane Group
    Senior Product Manager
    January 2009 - June 2017 (8 years and 5 months)
    Monitoring and coordination of assortments and commercial actions
    • Develop the assortment policy and build micro-assortments adapted to each
    channel.
    • Define the merchandising framework to ensure consistency between the offer and
    product presentation.
    • Actively participate in competitive intelligence and benchmarking campaigns to
    inform strategic choices.
    Participation in cross-functional projects and strategic watch
    • Coordinate with management control on the implementation of performance monitoring tools.
    • Ensure continuous monitoring of market trends and competitor practices.
    • Participate in strategic meetings to align commercial actions with global objectives.
  • Marjane Group
    Junior Product Manager
    January 2006 - January 2009 (3 years)
    Strategic leadership and team support
    • Guide sector managers in the deployment of assortment, communication, and promotion policies.
    • Evaluate shelf performance and provide analyses to improve sales and profitability.
    Involvement in marketing department projects
    • Participate in defining the marketing strategy for the Non-Food division.
    • Conduct market analyses and ensure regular competitive intelligence.
Check out Donia's experience

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Education

  • Diplôme du Cycle Normal – Option
    Institut Commercial de Nancy
    2003
    Diplôme du Cycle Normal – Option
  • Baccalauréat –
    Institut Supérieur de Commerce et d'Administration des Entreprises (ISCAE)
    2003
    Baccalauréat –

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