Freelancer profile translated to English.

Description

Boost your Revenue with me.

Revenue Growth, Customer Acquisition & Retention Manager

Digital acquisition expert with over 15 years of experience, I transform web traffic into revenue, through high-impact solutions generating measurable results for my clients. Thanks to in-depth mastery of data analysis, traffic acquisition (SEA, Affiliation, SEO... etc.) and performance optimization (UI & UX design, performance-oriented customer journeys, A/B testing... etc.).

My goal:

maximize your ROI while building high-performing customer journeys and acquisition campaigns.

My approach combines:

In-depth data analysis to identify growth opportunities
Creation of profitable customer journeys and continuous optimization of performance KPIs
Creation and management of high-performing and ROI-driven acquisition campaigns
Recruitment, training, and management of teams

Beyond expertise and skills, I enjoy working in teams, sharing my knowledge, and exceeding the objectives set for me. I have trained many teams and supported collaborators to reach their full potential. My listening skills and market understanding allow me to effectively align marketing strategies with business objectives.

I am currently seeking opportunities to apply this know-how to ambitious projects, where I can continue to push the boundaries of digital performance.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Genève (up to 50km), Annecy (up to 50km), Lyon (up to 50km)

Divers clients - Consultant
Consultant in Revenue Growth, Customer Acquisition and Retention
PRIVATE EQUITY
May 2022 - Today (4 years and 1 month)
Genève, Switzerland
Growth Steering:
Design and deployment of data-driven strategies generating significant revenue increase, by optimizing customer acquisition and retention.

Conversion Optimization:
In-depth data analysis to identify improvement opportunities, restructuring customer journeys and implementing rigorous A/B testing protocols to maximize critical KPIs.

Multi-channel Acquisition:
Development and optimization of high-performance acquisition campaigns across all digital levers (SEA, SEO, Affiliation, Social Ads, Media Buying) with ROI results exceeding industry benchmarks.

Leadership & Team Development:
With 10 years of management experience, I recruit, train, and support talented teams towards operational excellence and their full potential.
Black-Orange - agence digital
Agency & Traffic Acquisition Manager
ENTERTAINMENT AND LEISURE
January 2017 - April 2022 (5 years and 3 months)
Genève, Switzerland
Marketing Strategies:
Guardian of acquisition strategies across all levers (optimization of user experience, landing pages, conversion rates, mobile-first design, etc.), new acquisition workflow, web analytics, A/B testing.

Campaign Supervision or Steering:
SEA, SEO, Facebook Ads, Native Ads, Media Buy, Affiliation (budget +€12 Million / year), 15 countries, 5 languages, responsible for client ROI and budgets, campaign quality, and optimization directions, etc.

General Management:
Management of departments (SEA, Media Buy, and Affiliation, 12 people), KPI management, traffic roadmap management, recruitment, and training.
Blue Butterfly - agence digital
SEM Manager
ENTERTAINMENT AND LEISURE
April 2014 - December 2016 (2 years and 8 months)
Genève, Switzerland
Marketing Strategies:
Guardian of SEA acquisition strategies (user experience, landing pages, conversion rates... etc.), SEO, responsible for client budget and ROI.

Campaign Implementation and Steering:
Creation and launch of SEA campaigns ($4 Million / year (AdWords, Bing, Yandex)), SEO, display, affiliation, emailing.

Search Team Management:
Management of the team (2 people), 40 countries, 6 languages, responsible for ROI and budgets, campaign optimization directions, KPIs, recruitment, and training.

User Experience:
Web analytics, A/B testing, optimization of checkouts, landing pages, forms, conversion rates, emails... etc.