Description

I have experience leading large-scale executive events in the Middle East involving CEOs, government representatives, and senior decision-makers, managing planning, logistics, communications, stakeholder engagement, and on-the-ground execution. I also support business development activities, including client engagement, relationship management, and supporting growth-focused initiatives alongside delivery.

In addition, I have improved operational efficiency by implementing CRM workflows and automation, reducing manual workload by 25% and strengthening process consistency.

Core expertise includes:

Project coordination & delivery

Business development & client engagement

Executive events & conferences

Stakeholder & relationship management

Operations & workflow optimisation

Multi-country programme execution

Remote cross-functional coordination

I support organisations that need structured execution, reliable coordination, and strong commercial and stakeholder capability in complex, fast-moving environments.

Industry field of expertise

Languages

English
Native or bilingual
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Cairo (up to 50km)

Emerging Markets Intelligence and Research (EMIR)
Senior Executive – Strategic Events Operations and Business Development Executive
January 2024 - Today (2 years and 5 months)
Dubai - United Arab Emirates
• • Lead end-to-end delivery of executive events and CEO briefings across the Middle East.
• • Manage flagship regional briefings hosting approximately 200 CEOs and senior decision-makers per event.
• • Oversee stakeholder coordination across clients, sponsors, speakers, venues, and internal teams.
• • Deliver executive engagement programs for clients including TikTok, supporting relationship management and market positioning.
• • Manage event communication and marketing activities across virtual and in-person formats.
• • Introduced CRM workflows and automation processes that reduced manual operational work by 25%.
event manager Business development Team management Project Management AI Automation
Infobip
MENA Customer Success Manager
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• • Managed enterprise accounts across the MENA region, focusing on retention, account growth, and customer engagement.
• • Conducted executive-level business reviews with senior client stakeholders.
• • Supported cross-sell and upsell opportunities aligned with commercial targets.
• • Improved customer engagement processes and lifecycle management across key accounts.
Microsoft
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