Dona M.

H2Aire positions itself in the market by offering an innovative solution for yoga and sports enthusiasts, as well as for patients with multiple sclerosis. Indeed, it offers a wide range of products to help them practice their favorite activity in optimal conditions. This company specializes in dropshipping sales of products for yoga and sports, available on its website. The problem that H2Aire solves is the difficulty for athletes, yoga enthusiasts, and patients with multiple sclerosis to find the necessary products to practice their activity in optimal conditions. By offering a wide range of products adapted to their needs, H2Aire facilitates their daily lives and improves their quality of life.

→ My main responsibilities:

Creation of visual marketing materials:

- Design of posters displayed on center screens to promote our services and inform patients.

- Production and setup of roll-ups for events and in-center communication.

– Social media management:

- Development and management of social media accounts (Facebook, Instagram, etc.) to increase Cosem's brand awareness.

- Creation of engaging content (images, texts, videos) to enhance community interaction.

– Coordination of communication campaigns:

- Implementation of internal and external communication strategies to better target patient needs and improve customer experience.

- Collaboration with design and communication teams to ensure visual consistency and adherence to brand values.

→ Skills developed:

- Mastery of graphic design tools to create attractive visual content.

- Management of social media advertising campaigns, optimization of publications, and performance analysis.

- Ability to manage multiple projects simultaneously, meeting deadlines and set objectives.

Analyze and understand customer expectations, preferences, and behaviors to better adapt marketing actions.

Design a global strategy that includes various communication channels (newsletters, website, social media, press releases, television, and radio) and supervise its implementation.

Plan and publish relevant and engaging content on social media platforms, adhering to brand objectives.

Regularly review implemented actions to measure their impact and adjust the strategy based on obtained results.