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Description

Expert in branding / communication / 360° marketing / strategy

Organization of photo shoots (production / castings / service providers)

Presentation redesign

Graphic charter definition

Image consulting / graphic identity

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

KNCO
360° Project Manager - Image Manager
MEDICAL
February 2019 - Today (7 years and 4 months)
Île-de-France, France
FOLLOW-UP OF 360° RETAIL MARKETING PROJECTS
- Responsible for retail marketing tools (POS displays, stickers, merchandising, etc.)
- Briefing, production, management, follow-up, and promotion of marketing tools
- Selection and management of external service providers
- Responsible for benchmarking and competitive intelligence
- Budget management
- Approval of final proofs
EVENTS
- Design and installation of stands at trade shows (Silmo, Be Optic, Opti Munich, etc.).
- Project follow-up with stand builders
- Furniture rental management
- Design assistance
PRINT AND DIGITAL ART DIRECTION
- Direction and production of new advertising campaigns for the Group's brands: production, casting, styling, mood boards, etc.
- Creation of mood boards, exhibition reports, trend analyses, etc.
- Management of eyewear photo shoots (e-commerce and catalogs).
- Production of all print projects related to the brands.
- Redesign of the KNCO website.
- Design of emailings and digital advertising.
- Development of editorial line and social media content.
- Drafting of specifications for web platforms.
My Little Paris
360° Art Director for the Gina Project Launch
July 2018 - February 2019 (7 months)
Paris, France
ART DIRECTION: Development of the graphic and visual identity for the Gina project for January 2019.
PRINT: Advertising campaign, wild posting, flyers, packaging
WEB: Website (desktop and mobile), ads, social media, landing pages
EVENTS: Design of the ephemeral Gina pop-up
PROJECT MANAGEMENT: Co-management of the project with the project manager
Production and management of the box.
PULSE STORIES
Digital Project Manager
December 2017 - March 2018 (3 months)
92100 Boulogne-Billancourt, France

- Analysis of the brief, context, and project objectives
- Establishment of project specifications (sitemap, functionalities, storyboarding, functional specifications)
- Interface with the client and the project team (developers, graphic designers, ...)
- Project management and follow-up: preparation and tracking of the schedule, budget monitoring, resource allocation
- Quality control of deliverables

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Master of Science
Institut Supérieur de Gestion
2017
Master of Science (MSc), Digital management et web stratégies
Double degree in Web Project Management and Web Design, Web Creation & Design
SUP'Internet, the school for high potential web professionals
2015
Double diplôme manager de projets web et webdesigner, Création & Design Web

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Domitille Zakia

Graphic Designer - Art Director - Branding Consultant

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