Freelancer profile translated to English.
Back to original languageAbout Dominique
Welcome to my Malt profile!
Want to boost your marketing approach?
Need an outside perspective to challenge it?
Looking for an external leader to integrate into your company to take charge of 360° marketing?
Who am I?
- Dominique, 15 years of marketing/communication experience, based in Paris
- 200+ major clients - SMEs - startups supported
- 200+ entrepreneurs - trained and advised project leaders
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Whatever your sector, the observation is the same:
- Acquisition/retention channels are becoming more complex
- Technological evolutions follow one another; one trend replaces the other.
- Companies' competitiveness hinges on details, regardless of your status (SME - large group - startup).
The key today: homogenize expertise, make them communicate effectively to perform.
The part-time CMO role I manage through Singularity aligns with this goal.
✅ Why a Part-Time CMO?
Your prospects are drowning in an ocean of possible options.
How to stand out and better communicate the value of your product/service?
A part-time CMO is the perfect solution.
✅ What is a Part-Time CMO for?
Neglected marketing has an adverse business impact.
But building an in-house marketing team is a major challenge (costs, management, turnover...).
My solution: hire a senior external marketing professional to help you (re)structure and energize your marketing.
✅ When to use one?
When internalizing is too expensive
When you lack a clear strategy
When you are losing competitiveness
When your lead & demand generation is too weak
and many other situations
✅ My goal: align strategy and tactics
To perform, your marketing approach must master both strategy and tactics.
For more details, let's talk. 📩 ✌️
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km), Lille (up to 10km), Bordeaux (up to 10km), Lyon (up to 10km)
Experience
- TrustlyGlobal Head of MarketingJuly 2025 - Today (11 months)Global Head of MarketingMarketing strategy & tactics, Coordination with EU & North America Marketing teams. Alignement with Product & Sales strategies.Payment & Data strategies & tactics
- TrustlySouthern Europe Marketing Director (part time)BANKING AND INSURANCEJanuary 2025 - July 2025 (6 months)Paris, FranceTrustly, the global leader in account-to-account payment technology.9000 brands, 12,000 connected banks, 650 million customers worldwide.Scope:- Definition and deployment of Marketing/Communication strategy for Southern Europe (France, Spain, Italy)- Acquisition, retention, branding campaigns- Supervision of content creation & associated campaigns- Management of marketing teams and partners- KPI & performance monitoring- Coordination with group transversal services (Revenue, Creative Studio, etc.).
- Valorissimo / Bouygues ImmobilierPart-Time CMO & Full ImpactREAL ESTATEJanuary 2024 - February 2026 (2 years and 1 month)Issy-les-Moulineaux, FranceValorissimo, a subsidiary of Bouygues Immobilier.B2B marketplace leader for intermediated sales between developers and financial advisors.20 years of experience, 500+ cities commercialized, 80% of financial advisors in France are partners.Mission:- Definition of strategy and tactical deployment of 360° marketing/communication: customer acquisition/retention, branding, product marketing, PR & events- Management of a team of 4 people- Member of the Executive Committee.
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Education
- Master's degree, Communications and ICT, (Political Science, Public Relations, Marketing, Project Management)Université de Versailles Saint-Quentin-en-Yvelines2008Master's degree, Communications and ICT, (Political Science, Public Relations, Marketing, Project Management)
- Licentiate degree, HistoryUniversité de Versailles Saint-Quentin-en-Yvelines2006Licentiate degree, History