Dominique Pecqueur

My name is Dominique PECQUEUR and I work as a Consulting Director & Independent Consultant.

I worked for many years in retail, in mass distribution and specialized distribution. Building on this traditional and offline commerce experience, my career naturally took a "digital and omnichannel" direction! First with the creation of an e-commerce platform in the motorhome accessories, biker equipment, and automotive parts sector. Then, I continued as an e-commerce manager for various key advertisers in the Lille metropolitan area. Subsequently, I joined a digital marketing agency (WAX interactive / SQLI Group) where I held the positions of project manager, e-commerce practice leader, and most recently, consulting director. There, I addressed various client issues in several sectors (luxury, retail, services, B2C, B2B), particularly on topics of e-Commerce and traffic generation, data, positioning strategy, loyalty, customer relations (CRM / Marketing automation), and e-Reputation.

I have a 360° approach to all levers that can be activated to implement the strategy and achieve the set objectives. My holistic vision, strong transversality, and customer-centric thinking bring value to how I approach problems. My action plans are concrete and operational. I can also manage the project if yours is already defined and advanced.

I have orchestrated numerous projects for the creation and redesign of websites and platforms for major international clients.

Design thinking is the method I apply during the scoping phases.

Openness and a unifying spirit allow me to manage functional teams in project and/or hierarchical mode. Perfectly comfortable in international environments (English, French).