Dominique K.

I help brands structure their social media strategy and develop a more coherent, desirable, and effective voice. My approach balances branding (image, positioning, content) with performance (engagement, visibility, acquisition), with a strong emphasis on content quality and an international dimension. I specialize in: • Social media account audits and analysis • Editorial and content strategy definition • Persona and positioning structuring • Recommendations on formats (feed, stories, influence) • Definition and management of influencer strategies (profile selection, persona alignment, positioning) • Implementation of reporting and performance analysis • Team support (training, upskilling junior profiles, and coordination with international markets) I recently assisted a luxury brand undergoing repositioning by revamping its social media strategy, including: • A comprehensive strategic audit • Persona redefinition • Influencer strategy structuring • Implementation of monthly reporting that became a decision-making tool • Support for internal teams and international markets. Coming from acquisition consulting (SEA – GroupM), I now bring a broader digital marketing perspective, integrating content, influence, and performance. I favor tailor-made approaches aligned with the brand's DNA and business objectives. Available for immediate, short-term projects or longer-term engagements.