About Dominique
English
Native or bilingual
German
Conversational
French
Native or bilingual
Experience
- MERCHANDISER FREELANCESELF-EMPLOYEDRETAIL (LARGE RETAILERS)April 2026 - Today (2 months)FIELD MERCHANDISERProduct layout and re-layout in stores according to defined planograms. Facing management, product highlighting, adaptation to store constraints, and adherence to brand standards. Compliance monitoring, field feedback, and aisle readability optimization.EXPERT / STRATEGIC MERCHANDISERDesign and optimization of shelving based on a product range and defined entry points (usage, price, brands, customer segmentation) in 2D using Space Planning. 3D projections using SketchUp, development of planograms, analysis of commercial performance, and creation of merchandising concepts focused on customer experience and profitability.
- CASTORAMA DIRECTION GENERALEHARDWARE AND PLUMBING MERCHANDISERMarch 2021 - July 2025 (4 years and 4 months)Updating product references in store aisle plans.Redesigning aisles to improve customer understanding of the product offering.Updating and evolving aisles as part of store revitalization projects.
- KINGFISHER INTERNATIONAL PRODUCTS FRANCECOOLING AND HEATING MERCHANDISERJune 2016 - February 2021 (4 years and 8 months)Creation of master plans for all group brands (B&Q, Castorama France, Poland, Russia, Brico Dépôt France, Spain, Turkey, and Screw Fix), uniquely before each brand adds its local specificities.
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Education
- AES (Economic and Social Administration) specializing inUniversity of Lille 32001A.E.S. (Administration Economique et Sociale) spécialisée en