Freelancer profile translated to English.

Description

I have been working in live entertainment and music festivals for 20 years. During this time, I have implemented over 200 brand activations. Today, my focus is on brand partnerships and the development of brand collaborations in the live environment. I support sales teams in pre-sales through value argumentation and cost frameworks, and then take over operational management until successful on-site activation.

My experience includes both client management and budget, quality, and timing responsibility. I work closely with brands, agencies, organizers, and service providers and also support clients in retention and the further development of existing partnerships. My brand portfolio includes Telekom, PayPal, Lidl, H&M, Fisherman’s Friend, got2b, Spee, Pattex, Pringles, Starbucks, Gauloises, JPS, and Dr. Martens.

In parallel, I work as a founder and coach in the area of personal development and communication. There, I support clients with career orientation, decision-making processes, and goal clarification, and have developed my own coaching formats. This work complements my background in brand partnerships with a strong communication component.

Languages

German
Native or bilingual
English
Fluent
French
Basic

Workplace preferences

Can work on-site

Berlin (up to 50km), Hamburg (up to 20km)

Selbständig
Senior Project and Account Manager
CULTURE
January 2020 - Today (6 years and 5 months)
Berlin, Germany
Building and further developing partnerships and sponsoring units, including at Live Nation BPM and Future of Festivals.
- Supporting sales teams in acquisition and proposal preparation.
- Managing and further developing partnerships.
- Developing activation strategies for pitches and existing accounts.
- Managing and implementing brand activations in the live environment.
- Budget responsibility over the entire project cycle, including markup, CM, forecasting, and final calculation.
- Responsibility for quality and timeline, as well as KPI definition, tracking, and reporting.
Sponsorship Project Management Brand Partnerships Account Management Experiential Marketing
Selbständig
Founder and Coach (Personal Development)
HEALTH AND WELLNESS
January 2020 - Today (6 years and 5 months)
Berlin, Germany
Development of own coaching formats and online courses. Supporting clients in the areas of:
- Personal Development
- Career Reorientation
- Communication Skills
- Recognizing and developing new unwanted behaviors
- Identifying limiting beliefs
- AVGS Coaching
Coaching Personal Development Solution-Oriented Problem Solving Change Management
Rothkopf & Huberty
Senior Project Manager
November 2016 - June 2019 (2 years and 7 months)
Düsseldorf, Germany
Made a decisive contribution to the agency's growth from 7 to 23 employees.
- Independently managed renowned clients.
- Successfully expanded existing partnerships.
- Conception, planning, and execution of brand appearances at music festivals.
- Management of complex sub-projects within brand activations.
- Leadership and coordination of internal teams (5 people) from concept to production.
- Budget responsibility in the seven-figure range.