About Dominic
"More visibility. More customers. More growth." This is my motto. As a freelancer with 7 years of agency experience, I support companies in transforming digital measures into predictable growth. A mix of WordPress, SEO, Google Ads (SEA), Content Marketing, and Analytics/Tracking makes my clients sustainably more visible and successful.
WordPress Websites (Conversion & Performance) I conceptualize and implement WordPress corporate websites that not only look good but also generate leads: clear structure, clean UX, fast loading times, and targeted CTAs, including relaunches and performance optimization.
SEO (Technical & On-Page) I optimize websites for sustainable visibility: technical SEO (crawling/indexing, performance, structure), on-page optimization (keywords, content, internal linking), and prioritized action plans instead of activism.
Google Ads / SEA (Setup & Optimization) I plan and manage Google Ads campaigns with a focus on qualified inquiries: clean account structure, keyword strategy, ad texts, landing page coordination, and continuous optimization according to KPIs (e.g., CPL/CPA).
Content Marketing (Strategy & SEO Content) I develop content strategies for lead generation and visibility: topic/keyword planning, content concepts, optimization of existing content, and an actionable editorial plan.
Marketing Consulting (Positioning & Growth Strategy) I advise companies on digital positioning and growth levers: clear roadmaps, priorities, channel strategy (website/SEO/SEA/content), and pragmatic implementation plans. I train employees in a practical way in website maintenance, marketing basics, and processes, so that know-how remains in-house and measures can be continued independently.
German
Native or bilingual
English
Fluent
Experience
- Endurance MarketingFounderDIGITAL AND ITSeptember 2025 - Today (9 months)Chemnitz, GermanyI help small businesses to become more visible online, generate more qualified inquiries, and strategically develop their marketing. To achieve this, I combine modern WordPress websites, SEO, Google Business optimization, Google Ads, analysis, and clear consulting into an understandable strategy with measurable results.
- DSCHOY GmbHTeam Lead Customer Success ManagerDIGITAL AND ITJune 2024 - August 2025 (1 year and 2 months)Chemnitz, GermanyEstablishment of the Customer Success department Management of web projects Development of sales strategies for the agency's products Strategic customer consulting & after-sales Project consulting and management Development of KPIs and reporting to stakeholders
- Startdowns GmbHProject Team LeadMay 2023 - April 2024 (11 months)Leadership of the content team for a new client project Strategy development and implementation Implementation of AI in the work process Onboarding and management of new team members Project coordination with the departments Design, Product, Development, Commercial
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Education
- Bachelor of ArtsTechnische Universität2016Bachelor of Arts