Freelancer profile translated to English.
Back to original languageAbout Dominic
Brands are often underestimated. As something visual. As cosmetics. As a nice-to-have.
I see them differently: as a strategic tool with real influence on the company's success. On differentiation, pricing, and long-term growth.
Brands rarely fail due to a lack of ideas.
They fail because no one consistently leads them.
Especially in phases of growth and change, clarity is needed. Someone who contextualizes decisions, maintains the course, and ensures that the brand is not just conceptualized, but lived within the company.
This is exactly what I do for B2B companies with complex products: develop brands, manage them strategically, and anchor them effectively within the company.
My focus is on brand strategy and positioning on the one hand, and brand design and brand identity on the other.
In the last 6 years, I have helped over 35 companies develop their brands.
German
Native or bilingual
English
Native or bilingual
Can work on-site
Frankfurt am Main (up to 50km)
Experience
- memaco Media Marketing CouncilConsultant for Brand Development and BrandingSeptember 2021 - Today (4 years and 11 months)Frankfurt, Germanymemaco is a closely cooperating network of communication professionals. We are passionate thought leaders, doers, and sparring partners. Wherever you seek support to make your company more successful in the market, we are here for you.
- Captiva DesignFounderMarch 2020 - Today (6 years and 5 months)Frankfurt am Main, GermanyAt Captiva Design, we help B2B companies translate complex topics into strong brands.Our clients gain visibility, clarity, and trust – enabling them to charge better prices, differentiate clearly from the competition, and attract talent more easily. We achieve this with effective positioning and unique brand design.
- Spark44Account Manager (Land Rover) / Account Executive DigitalAUTOMOBILEAugust 2016 - October 2019 (3 years and 2 months)Frankfurt, HE, Germany
- Responsible for the Land Rover Germany account
- Production of advertising materials for Digital, Print, TV, Radio, and Retail
- Strategic involvement in upcoming campaigns
- Presentation of campaign reports and concepts
- Implementation of campaigns for Jaguar Land Rover DE, AT & CZ
- Development of innovation projects and internal initiatives
- Coordination between media agency and production partners
- Analysis and optimization of the user journey on various platforms
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Education
- Bachelor of Science (BSc), Media & CommunicationsLondon Metropolitan University2017Note: First Class Honours Ausgezeichnet für die Best Undergraduate Dissertation 2017