Dominic B.

Plan.Net Journey (Serviceplan) is part of Europe's largest owner-managed agency group. As a Business Consultant - CX, I worked on two projects, BMW and IQOS. For BMW, as part of the Future Sales Model, I designed the campaign landscape within the OnetoOne communication of the newly to be established Global & ESO NSP's. For IQOS, as part of my work, I developed an activation and retention concept for the product launch of the new Iluma-One.

Centhree Advanced Mobility (now Ronya) is a MaaS startup with roots in Dubai-based Motornex Ltd. In my previous role at Centhree Advanced Mobility, I was responsible as Product & Growth Manager for all internal and external communication measures. This included, among other things, the planning, conception, and design of new customer processes, handling of B2B cooperations, and internal communication with our programmers based in India. In addition to defining target groups and communication models, I further developed the requirements for the platform ecosystem in close collaboration with customers and programmers. The focus was on customer-centric orientation and the design of the user experience.

Webflow is just the visible part. What really counts happens in the stack behind it, i.e. in Ads, CRM, Content, and Automation. This is where it's decided whether a site becomes just an Awwwards entry or your best-paid employee.

I always think of a site from the funnel perspective, not the layout. Tracking is clean, structured data for AI Overviews and local visibility are included, and the CMS is built to grow with content production. If it helps, I supplement my own logic via Claude API, Make, or n8n.