Freelancer profile translated to English.

Description

Expert in global/360° communication at the service of business, I have the ability to build strategies and activate communication plans for brands and products, corporate, public, external, internal, BtoB, BtoC,

- to promote a CSR approach including engagement and reputation,

- to manage crisis communication and anticipate sensitive issues.

Having worked for many years in responsible positions within communication departments, I now wish to offer my skills, acquired within groups in the cosmetics (L’Oréal), well-being - health (Pierre Fabre), and multichannel and selective distribution (QVC) sectors, for freelance assignments.

I have acquired strong expertise in the development and operational deployment of communication strategies and in growth and transformation contexts.

For several years, I have been involved in environmental, sustainable, well-being, and societal issues, with a customer-oriented communication approach focused on creating value for the brand and budget efficiency.

Throughout my rich professional career, I have gained confirmed experience by holding specialist communication positions, including digital and social media.

With extensive experience, the diversity of subjects covered, and different company and market contexts; strengthened by the management and coordination of cross-functional and strategic projects, I know how to anticipate and foresee the company's needs to implement strategic communication directions in line with its vision and positioning, but also to share and support all teams and thus guarantee the success of their operational deployments.

A hands-on and communicative person, I know how to effectively and convincingly fulfill the missions entrusted to me.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Qurate retail Group
Head of External Communication and CSR
E-COMMERCE
January 2014 - Today (12 years and 5 months)
Saint-Denis, France
Head of External Communication & CSR - QVC France
QURATE Retail Group La Plaine St Denis (93)
Global leader in multichannel distribution (Beauty – Jewelry – Home – Fashion)
TV and e-commerce (television, web, mobile).
Consumer Communication, Branding, Media Relations and Influence
- Press and public relations for a portfolio of brands
⇨ QVC: 450 brands, 5000 products
- Development of press tools: Fact sheets, press releases, databases...
- Organization of events: conferences, press days, press trips, QVC Tour in regions, Pop-Up Store...
- Management of the press department: shopping, interviews, photo shoots...
- Development of social media strategy; actions, influencer and blogger partnerships
- Recommendation and management of 360° projects in coordination with EU subsidiaries
- Advertising campaign design, Media plan, Space buying
- Performance measurement with KPIs and analysis of Kantar and Médiacom reporting

Corporate Communication, Public Affairs – Crisis - Internal
- Development and recommendation of a communication strategy,
- Promotion of the company's interests to public authorities and local decision-makers, management of relations with professional organizations
- Creation and adaptation of materials, activation/promotion/valorization of the brand
- Meetings and lobbying for radio, television, web, bloggers, specialized press, general press.... == > CSA hearing

CSR, QVC Next program and charitable engagement
- Development of QVC Next, a sourcing, support, mentoring, and promotion program for startups and young entrepreneurs through QVC's platforms and activities (TV, e-shop, social networks, networks, keynotes, partnerships) == > 15 brands launched in 2018
- Sponsor of the annual charitable program Shopping4Good, my solidarity shopping for the benefit of the ROSE association for women with cancer.
Communication Strategy 360° Communication External Communication E-reputation Project Management Branding Digital Communication Print Communication Brand and Product Press Relations e-PR Social Media Corporate Communication Scientific Communication HR Communication Internal Communication Employer Branding Press Relations Media Relations International Coordination CSR Charitable Engagement Incubation Crisis Management Public Affairs Copywriting Web Writing
Groupe Pierre Fabre
Head of Media Relations
PHARMACEUTICALS INDUSTRY
January 2010 - December 2013 (4 years)
Boulogne-Billancourt, France
Head of Media Relations - Pierre FABRE Laboratories Boulogne (92)
Dermo-cosmetics, Pierre Fabre Dermatology, family health and medical divisions

Brand Media Relations Media relations and external communication France & International
- Management of the Media Relations department
- Management and supervision of teams (merger of 3 departments - 20 employees)
- Development & deployment of press, blog, and social media communication strategy
- Relations with internal teams (marketing, research, merchandising…), subsidiaries
- Reporting, monitoring, and analysis of brand and competitor media coverage
- Budget management, management of service providers and communication agencies

Scientific Communication - Corporate - Crisis
- Direct handling of specific topics, monitoring and analysis of press coverage
- Key contact for journalists, prescribers, and opinion leaders, representing the Laboratory within professional bodies
- Management of communications related to sensitive topics and crisis situations, including identification of internal spokespersons, implementation of media training, crisis atlas
Team Management Communication Strategy Press Relations Communication Press Release Internal Communication 360° Communication
L'Oréal
Head of Media Department
FASHION AND COSMETICS
January 2002 - December 2009 (8 years)
Clichy, France
2002 - 2009
Head of Media Department -Communication and External Relations Department
L’ORÉAL Group Clichy (92)

Corporate Press Department
Public and women's press relations:
- Media information relay on corporate topics
- Contact for women's and beauty press
- Creation and updating of corporate and internal communication tools
- Development and administration of a website for journalists
- Implementation of the "Scientific Research Universities"
- Compilation of files on press groups & titles, organization of
internal events for senior management
Contribution to the Brand Communicators network in subsidiaries:
- Country coordination, organization of global communication meetings & workshops
- Implementation of methods and tools, media coverage analysis & global consolidation
- Administration of the Group's intranet site

Patronage & the L’Oréal Corporate Foundation
- Contribution to the Foundation's launch: Press kits, events...
- Management of communication & media relations with the press
Communication Strategy Digital Communication Communication 360° Communication Print Communication Internal Communication E-reputation Specifications c