Julie Delgérie

Global support for the launch strategyand conversion of "Potacadémie", a program focused on gardening.

My role involveddesigning the persuasion architecture and writing all the sales copy.

I structured and wrotea long-form sales pagebased on strong psychological triggers: an immersive hook using sensory imagery, addressing parents' pain points (time waste, information overload), and presenting the program in terms of clear benefits.

In parallel, I implementedthe automated welcome email sequence to maximize engagement from the start.

Results:A smooth sales funnel and achievement of business objectives with sales multiplied by 5 each month.

Definition and deployment of the email content strategyfor the Benoit Mentor brand, operating in the competitive health and wellness sector.

The main objective was torestructure the brand's communicationto build an engaged community and increase the conversion rate of existing mailing lists.

My involvement covereda complete audit of the previous strategy, fine audience segmentation, and the conception-writing of regular newsletters.

I implemented a unique conversational tone, blending brand storytelling with actionable practical advice to drastically reduce unsubscribe rates.

Results:Significant increase in open rates and creation of an anticipated editorial appointment.

The challenge was to transition from live sales format to an automated emailing ecosystem.

After anin-depth auditof the previous communication strategy, I completely scripted and wrote an immersive sales email sequence.

Using the codes of **emotional copywriting and high-end storytelling**, I transformed barriers to purchase into conversion drivers, while integrating fluid and non-aggressive calls to action.

Results:Perfect alignment of the writing style with the premium target audience and optimization of session bookings.