Djessane A., CONSUMER INSIGHTS & STRATEGIC PLANNER

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Description

Hello! You're on the right profile if:

You need in-depth analysis of a sector/competitors.
You need support with strategic recommendations/tenders.
You're looking to understand generations in an advertising context.
You want to collaborate with a strategic planner who has a Gen Z eye and knows how to turn trends into actionable strategy.

Shall we start working together? 😉

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

OGILVY
JUNIOR STRATEGIC PLANNER
October 2023 - October 2025 (2 years)
-> Conducting benchmarks / competitive reviews / trend reports

-> Participating in brief taking (tenders, annual recommendations)

-> Writing brand platforms

-> Writing proactive briefs

-> Client workshops Bonus: media focus

-> Creating personas / consumer journeys / experience maps

Accounts: POINT.P, Candy'UP, Atlantic, Citeo, Allianz, Tinder, TCL, l'Oréal Paris, Dessange
Benchmarking and Competitive Analysis Tender Response Brand Platform
SWEET PUNK
JUNIOR STRATEGIC PLANNER
April 2023 - August 2023 (4 months)
-> Conducting benchmarks / trend reports
-> Researching insights
-> Creative concept development

Accounts: Citygo, Les petits filous, Skyr, Jott
KELLER WILLIAMS LIBERTY
COMMUNITY MANAGER
December 2021 - February 2022 (2 months)
- Social media strategy
- Community management & moderation
- Video editing
- Copywriting

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M2 BRAND STRATEGIES & STRATEGIC PLANNING
SUP DE PUB PARIS
2025
M2 BRAND STRATEGIES & STRATEGIC PLANNING