Freelancer profile translated to English.
Back to original languageAbout Walid
8 years of experience in digital marketing, with a 360° approach covering strategy, branding, digital advertising, content creation, and performance analysis. I have built and developed brands from scratch, orchestrating every stage of marketing, from strategic vision to field execution.
I have supported companies at different stages of maturity, from startups seeking positioning to established structures looking to scale. Autonomous and results-oriented, I drive every lever to align business growth and marketing performance.
✅ Strategy & Positioning – Definition of marketing plans and activation of the right levers.
🎨 Creation & Branding – Development of visual identities and production of engaging content.
📊 Advertising & Acquisition – Management and optimization of Meta Ads, Google Ads & CRM campaigns.
📈 Analysis & Optimization – KPI tracking, A/B testing, and continuous improvement.
🔥 Objective: boost visibility, acquisition, and conversion to generate sustainable growth.
Holding a double MBA in marketing, I have strengthened my expertise with recognized certifications and continue to refine my skills through constant strategic monitoring.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Nice (up to 20km), Marseille (up to 20km), Lyon (up to 20km), Toulouse (up to 20km)
Experience
- WDDigital Marketing ConsultantE-COMMERCEMarch 2024 - Today (2 years and 3 months)Paris, FranceMarketing & Growth Strategy → Development and execution of digital strategies to maximize growth and acquisition.Online Advertising (SEA, Meta ads, Google ads, Linkedin ads) → Management and optimization of campaigns for maximum ROI.Content Marketing and Branding → Creation of engaging content and strengthening of brand image.Performance Analysis and Optimization (CRO, KPIs, reporting) → Monitoring results and strategic adjustments based on data.Benchmarking and Competitive Analysis → Market and trend analysis to refine digital strategies.
- Digital OctopusHead of MarketingJanuary 2019 - March 2024 (5 years and 2 months)Creation of marketing strategies and management of digital campaigns, +40% ROI Supervision of a team of 4 people, achieving 95% customer satisfaction SEO/SEA strategies and content management, generating +35% traffic Continuous KPI analysis to maximize performance and adjust actions in real-time
- PLAN BDigital Marketing ManagerJanuary 2021 - January 2022 (1 year)Development of communication plans aligned with SMART objectivesCreation and complete management of advertising campaignsImprovement of ROI by +20% through real-time adjustmentsA/B testing to optimize Meta ads performance
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Education
- MBA in Communication and Digital MarketingINSEEC2024MBA en communication et marketing digital
- MBA in Digital MarketingIFG Executive Education2024MBA en marketing digital
Certifications
- Meta Marketing AnalyticsMeta2024