Djamila B.

I work with companies and organizations wishing to better understand and better address their customers and users. This understanding comes through observation and fine-grained study of the field: contexts and targets, always putting people/users at the center.

I then intervene in identifying levers for communication and conversation with targets, as well as in developing content strategy across all touchpoints.

Finally, I intervene in content production (design-writing), all media, with a strong creative eye.

My work tools: observation, interviews, analysis, design, writing, facilitation.

I work in French, Portuguese, and English / on-site or remotely.

I have over 15 years of experience in agencies and in the field (MSF, Wunderman, Draft FCB, Groupe Publicis) as: editorial director, account manager, copywriter, communications manager.

You can call on my expertise for:

_(re)positioning of brand/service/product: purpose, promise, editorial tone (tone of voice),

_design-writing of your communication materials

_managing change through internal communication

_liaising with your communication/advertising/social media/PR agencies

_design-writing of customer relationship materials

_prompt engineering (if you wish to use AI tools)