Freelancer profile translated to English.
Back to original languageAbout Djamel
About Me
👨💻 Media Buyer & Tracking Specialist - Google / Meta Ads
⚙️ Data & Tracking Expert (GTM, Pixel, CAPI, Consent Mode)
🔬 Scientific acquisition based on real data
📈 Goal: +10% to +30% performance on your campaigns
👤 E-commerce & Lead Gen Support
My mission:Build predictable and profitable acquisition.
Advertising is not a game of chance. I secure your tracking and manage your Google/Meta campaigns to bring you qualified leads and revenue, while freeing you from mental load.
👉 Express audit within 48 hours, no obligation.
What I do for you:
1. Tracking & Data (The pillar of profitability)
✅ Surgical deployment via Google Tag Manager (GTM)
✅ Meta Pixel & Conversion API (CAPI) implementation
✅ Compliance with Google Consent Mode V2
2. Google Ads Management & Optimization
✅ Search campaigns on hot purchase intent
✅ Performance Max (PMax) strategy for E-commerce
✅ Search term cleanup to optimize budget
3. Meta Ads Management & Scaling
✅ Scalable campaign structuring (CBO/ABO)
✅ Methodical creative testing (Hook Rate, CTR analysis)
✅ Intelligent retargeting & scaling of winning ads
4. Strategic Analysis & Reporting
✅ Reading your entire funnel (CPA, ROAS, bounce rate)
✅ Scientific method: test one variable at a time
✅ 100% transparent and regular reporting
🎁Bonus:UX/Copywriting audit of your Landing Pages to maximize your final conversion rate.
Why trust me?
✔️ Dual Traffic + Tracking expertise: your decisions are based on reliable data.
✔️ Absolute focus on ROI: I manage your Customer Acquisition Cost (CAC).
✔️ Rigor: no random actions, every optimization is justified.
✔️ Guaranteed responsiveness and transparency.
Shall we discuss your growth? I respond in under 30 minutes ✉️
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Novus formationQualified Lead GenerationTRANSPORTATIONMarch 2026 - Today (3 months)Limay, FranceLaunched paid acquisition on Google Ads for a Taxi and VTC training center. The challenge was to generate qualified leads from the first month on a completely new advertising account (no data history).🛠️ Tasks Performed & ResponsibilitiesAudit & Acquisition Strategy: Analysis of the local market, in-depth semantic study, and selection of strategic keywords with high purchase intent.Google Ads Account Architecture: Rigorous structuring of Search campaigns, distinctly separating "Brand Awareness" queries (hot targets) and "Local Generic" queries (market share conquest).Technical Setup & Tracking (GTM): Complete deployment of the tracking plan via Google Tag Manager. Creation and configuration of triggers and tags to precisely monitor funnel conversions (Completed registration forms, clicks on call buttons, direct phone calls from ads).Copywriting & Ad Creation: Writing Google Search ad titles and descriptions, highlighting key arguments (CPF funding, success rate, training speed).Budget Management and Optimization: Daily budget monitoring to maximize reach while controlling cost per click (CPC) from the start.📦 Deliverables ProducedStructured, configured, and ready-to-scale Google Ads account.Clean Google Tag Manager (GTM) container with 100% functional tracking.Performance Tracking Dashboard (Main KPIs: Clicks, Impressions, CPC, Conversion Rate).📈 Results Obtained (First Month)Successful Launch: Immediate generation of the first qualified leads (forms + incoming calls from prospects ready to enroll).Cost Control: Achieved an ultra-competitive and controlled CPC of ~€1.02 for the Brand campaign and ~€1.98 for the generic search network, laying a healthy foundation for future optimizations.
- ProjetGoogle Ads Campaign Creation - Personal Test ProjectE-COMMERCEFebruary 2025 - December 2025 (10 months)Avignon, FranceAs part of my launch as a freelance media buyer, I ran several test Google Ads campaigns to simulate real client needs (training, coaching, e-commerce).Objective: to train myself in real conditions, master the fundamentals (campaign structure, keywords, RSA ads, extensions, conversion tracking).I also worked on optimizing KPIs (CPC, CTR, CPA) and produced weekly performance reports as if I were in a client situation.
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Education
- Media BuyerShaperoom2025Formation axée sur la performance publicitaire et la maîtrise des leviers d'acquisition payants. Ce cursus intensif m'a permis d'acquérir une expertise concrète sur : Meta Ads : Architecture de campagnes (CBO/ABO), gestion des audiences Broad & Lookalike, et stratégies de scaling agressives. Google Ads : Maîtrise du Search (mots-clés intentionnistes), Performance Max et YouTube Ads pour couvrir l'intégralité du tunnel de vente. Stratégie Créative : Analyse de la psychologie client et pilotage de la production de créatives (UGC, vidéos publicitaires) à haute conversion. Tracking & Data : Configuration de l'API de conversion, lecture analytique des KPIs (ROAS, MER, CPA) et optimisation basée sur la donnée. Approche centrée sur le ROI et la croissance durable des entreprises digitales.
- BTS Automated Systems Design and ProductionLycée Jean Rostand2013Conception et Maintenance de systèmes automatisés au sein des industries.