Description

Paid Traffic Acquisition:

- PPC campaign set up for Search engines, delivery, and optimization – AdWords, Bing, Yandex.

- Campaign set up for paid social – Facebook, Instagram, Twitter & Linkedin ads.

- Managing campaigns with advertising platforms like Criteo, Taboola.

- Campaign creation for mobile ads: Google UAC ads & Apple Search Ad

- Creating retargeting campaigns for Adwords, Bing, Facebook & Criteo

- Display ads with Adwords: Banner Ads, Video ads - Youtube ads, Gmail ads, GDN ads.

- Creating Reports and Advanced dashboards with Data studio

- Analyzing, modifying, and adjusting campaigns to increase profitability.

- A/B testing different paid campaigns and media to find new opportunities to gain traffic.

Tools

- Screaming Frog, Google Analytics, Google tag manager, Google Search Console, Keyword Planner.

- Google Adwords, Bing, Yandex, Facebook ads, Linkedin Ads, Apple Search Ads, Criteo

- Data studio, PowerMy Analytics, SuperMetrics, Excel.

- SEMrush, Majestic, AHrefs.

Channels :

- Google Ads: Implementation of the SEA strategy to create demand

gen and conversion campaigns

- Linkedin Ads: Implementing an effecting B2B lead gen funnel via

linkedin ads to generate high quality leads

- Facebook Ads: Creating strong branding & remarketing campaigns to

nurture & capture leads.

- Bing Ads: Creating & managing bing campaigns to further increase

conversions

Skills: B2B Marketing Strategy · Search Engine Marketing (SEM) · Paid Media Strategy · Paid Search Strategy · Demand Generation

Languages

English
Native or bilingual
French
Conversational

Workplace preferences

Remote only

Primarily works remotely

Agicap
Performance Marketing Manager
SOFTWARE PUBLISHING
January 2023 - Today (3 years and 4 months)
Paris, France
Heading Agicap's paid marketing strategy & operations in United Kingdom and Italian Market:

Job Role :
- Creating & developing consistent high quality lead generation, demo
gen & MRR via paid media channels
- Identification of new acquisition levers to explore & test.
- Opening new markets & exploring new approaches to improve lead
quality & quantity in B2B
- Defining & improving key performance indicators (KPI) to measure
success of all paid channel & to make the ROI efficient.
- Performance audit on the various paid acquisition levers to reduce
CPL & Improve the MQL (Marketing Qualified Leads) & SQL (Sales
Qualified Leads)

Channels :
- Google Ads: Implementation of the SEA strategy to create demand
gen and conversion campaigns
- Linkedin Ads: Implementing an effecting B2B lead gen funnel via
linkedin ads to generate high quality leads
- Facebook Ads: Creating strong branding & remarketing campaigns to
nurture & capture leads.
- Bing Ads: Creating & managing bing campaigns to further increase
conversions

B2B Marketing Strategy · Search Engine Marketing (SEM) · Paid Media Strategy · Paid Search Strategy · Demand Generation
B2B Marketing Strategy Paid Media Strategy Search Engine Marketing (SEM Paid Search Strategy Demand Generation google ads LinkedIn Marketing Facebook Marketing ppc SEA
Click&boat
Paid Acquisition Lead
January 2021 - February 2023 (2 years and 1 month)
92100 Boulogne-Billancourt, France
Paid Traffic Acquisition:
- PPC campaign set up for Search engines, delivery, and optimization – AdWords, Bing, Yandex.
- Campaign set up for paid social – Facebook, Instagram, Twitter & Linkedin ads.
- Managing campaigns with advertising platforms like Criteo, Taboola.
- Campaign creation for mobile ads: Google UAC ads & Apple Search Ad
- Creating retargeting campaigns for Adwords, Bing, Facebook & Criteo
- Display ads with Adwords: Banner Ads, Video ads - Youtube ads, Gmail ads, GDN ads.
- Creating Reports and Advanced dashboards with Data studio
- Analyzing, modifying, and adjusting campaigns to increase profitability.
- A/B testing different paid campaigns and media to find new opportunities to gain traffic. Tools
- Screaming Frog, Google Analytics, Google tag manager, Google Search Console, Keyword Planner.
- Google Adwords, Bing, Yandex, Facebook ads, Linkedin Ads, Apple Search Ads, Criteo
- Data studio, PowerMy Analytics, SuperMetrics, Excel.
- SEMrush, Majestic, AHrefs.
Click&boat
Growth Hacker
October 2018 - August 2021 (2 years and 10 months)
Paris, France

- Developing new growth strategies in the current operational markets of the firm.
- Creating new digital marketing channels and strategies for rapid growth.
- Analyzing data and metrics to optimize and improve the sales funnel
- Business development In New markets and partnerships
- Improving organic growth and digital presence in new markets.