Divine Mpoussika

Follow-up of qualified prospects after assessment via messages (DM / WhatsApp). Follow-up and reactivation of incoming leads to maximize conversions. Handling objections and supporting clients until the decision to join. Contribution to a conversion rate of approximately 20% of processed prospects.

Generated €1.5M in pipeline in the French B2B market. Prospecting and qualification of 50+ active leads/month (cold leads & reactivation of old leads) with CRM follow-up. Structured qualification: context, challenges, budget, timing, decision-makers. Conducting discovery calls and preparing qualified appointments (internal briefing + CRM notes). Pipeline management and CRM hygiene: follow-ups, prioritization, opportunity tracking. Weekly reporting: activity, conversions, pipeline progress.

Recruitment and management of the communication team for event coordination (conferences, fashion shows). Coordination of weekly meetings to streamline internal communication and align objectives. Writing minutes, communication materials, and follow-up documents. Organization of networking events with luxury professionals. Management of social networks: community engagement and promotion of the association's image. Creation of the association's portfolio highlighting events, partnerships, and results achieved.