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Dirk ZetzscheDZ

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Freelancer profile translated to English.
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About Dirk

Interim Chief Sales Officer – Revenue Growth Architect

Sales Leader with 25+ years of expertise in scaling tech companies. I transform sales organizations through proven sales methodologies combined with AI-powered approaches and deliver measurable results.

Track Record:
  • Doubled revenues in under 18 months
  • Scaled from €6M to €32M revenue
  • Built profitable business units from scratch to €5M
  • +250% lead increase through modern sales automation
  • Sixfold revenue increase through strategic realignment
  • International expansion: USA, Israel, Brazil, France, Switzerland

Core Competencies:
  • Sales Leadership & Strategy
  • Building and leading high-performance teams (up to 60 employees)
  • Revenue Operations and Performance Management
  • MEDDIC, Challenger & SPIRS+ (latest software sales methodology)
  • AI-powered lead generation and sales automation

Industry Expertise
  • SaaS & Cloud Solutions
  • AI, Machine Learning & Decision Automation
  • Telecommunications
  • IoT & Connected Devices
  • Big Data & Analytics
  • RegTech, Compliance & Banking
Go-to-Market Excellence
  • International GTM strategies and market entry
  • Strategic Partnerships & Channel Development
  • Enterprise Sales (C-level engagement)
  • Positioning as Market Leader (e.g., Forrester Wave Leader)
My Approach
  • Quick analysis, clear strategy, measurable execution:
  • Quick Wins: Immediate revenue increase
  • Sustainable Growth: Scalable processes and structures
  • Data-Driven: KPI-based management
  • Team Enablement: Coaching of sales professionals
Ideal for
  • Start-ups: Building sales, marketing, and lead generation strategies from the ground up
  • Scale-ups: Scaling from €5M to €50M+
  • Growth-Stage SaaS: ARR growth and international expansion
  • AI/ML/IoT Companies: Successfully selling enterprise solutions
  • Turnarounds: Sales transformation and revenue recovery


  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
München (up to 50km)

Experience

  • CPU Softwarehouse AG
    CEO
    SOFTWARE PUBLISHING
    June 2024 - Today (2 years)
    Augsburg-Innenstadt, Germany
    Full responsibility for strategy, sales, marketing, product development &investor relations (60 employees)
    • Business strategy and scaling with a focus on profitability and sustainable growth
    • Steering the sales team, implementing a new AI based go-to-market strategy
    • Investor relations & stakeholder management for long-term value creation
    • Restructuring and optimization of corporate processes to increase efficiency
    New Customer Acquisition Sales Methodologies Sales Management
  • Autonomy Systems Germany:
    Country Manager
    SOFTWARE PUBLISHING
    October 1999 - September 2002 (2 years and 11 months)
    München, Germany
    Built the German business from the scratch and scaled revenue to €7M (6 reports). Won customers like Siemens, Infineon, Daimler
    Start-up Building CRM Focus New Customer Acquisition Country Management Software Sales
  • Xerox, Siemens, PTC
    Account Manager
    TECH
    July 1992 - May 1994 (1 year and 10 months)
    Frankfurt am Main, Germany
    Account Manager, Cold Calls, Cold Visits, responsible for new customer acquisition and cross selling to existing customers

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Education

  • Dipl.-Ing. Electrical Engineering
    Technical University of Dresden
    Dipl.-Ing. Electrical Engineering
  • Certified Risk & Compliance Manager
    Complavis Academy
    Certified Risk & Compliance Manager

Skill set

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