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Dirk WeissDW

Dirk Weiss

Brand / Digital / CRM Consultant | Interim Manager

€750/day
München, DE
15+ years
Brand Communication
Digital Marketing
Customer Relationship Management (CRM)
Customer Centricity
Project Management

Average response time: 1 hour

Freelancer profile translated to English.
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About Dirk

I offer brand/digital/CRM consulting – from purpose to performance – to maximize the impact of your unique brand promise, activate your customers, and achieve sustainable business success for your brand company.

I am:
> Experienced manager and expert in brand communication, customer activation, and product innovation with over 20 years of industry experience and sustainable business success
> C-level consultant for major international clients in highly dynamic industries such as financial services, aviation, telecommunications, automotive, FMCG, pharma, education, e-commerce, etc.
> Empathetic yet assertive leader, resilient manager, strategic visionary thinker, creative mind with a "can-do" mentality and a passion for design

My approach is:
> Meaning & purpose-oriented
> Customer-centric
> Holistic
> Sustainable
> Data-driven

  • German

    Native or bilingual

Can work on-site
München (up to 50km)

Experience

  • Weiss Brand & Digital Consulting,
    Strategic and Operational Consultant for Brand Communication, Customer Activation, and Product Innovation | Interim Manager
    DIGITAL AND IT
    February 2021 - Today (5 years and 4 months)
    Munich, Germany
    Strategic and operational consultant for brand communication, customer activation, and product innovation | Interim Manager
    Consulting areas:
    • Brand Communication: Brand strategy, positioning, identity, design, campaign, activation, and management
    • Customer Activation: Marketing strategy, sales funnel optimization, lead generation, customer segmentation, personas, CVP, NPS, customer journey mapping, CRO, customer lifecycle communication, CLV, CRM strategy, personalization, marketing automation
    • Product Innovation: UX and Service Design, App Development
    • Interim Management: Managing Director, General Manager, Marketing & Sales Director, Account Director, Product Manager
  • Martin et Karczinski GmbH
    Director Conscious Growth
    DIGITAL AND IT
    January 2023 - April 2023 (3 months)
    Munich, Germany
    Holistic brand company for strategy, design, and transformation
    Position: Director Conscious Growth
    Responsibilities: Strategic and operational business development and marketing, as well as customer loyalty measures for Martin et Karczinski and be.yond academy
  • Superunion Germany GmbH
    Managing Director, Munich Office
    DIGITAL AND IT
    September 2019 - January 2021 (1 year and 4 months)
    Munich, Germany
    Brand agency for strategy, design, and management within the world's largest advertising holding, WPP Group
    Position: Managing Director, Munich Office
    Responsibilities: Leadership and further development of the Munich office; product and offering development, business development, client consulting, team leadership and development, WPP integration
    • Overall responsibility for the leadership and strategic development of the Munich location
    • Acquisition of new clients, during the Corona pandemic, from Munich Re for global campaign strategy and development, and from CosmosDirekt for brand strategy and design further development and implementation
    • C-level consultant for existing clients Telefónica and Airbus
    • Team realignment and personnel development for 20+ employees
    • Establishment of remote work and global resource sharing
Check out Dirk's experience

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Education

  • MBA
    ThePower Business School
    MBA Studium an der ThePower Business School ▪ Online-Business-Programm; 360° Experten-Wissen in: Marketing, Strategien, Finanzen, Entrepreneurship, Lean Startup, Leadership
  • Magister Artium (M.A.) in Sociology
    University of Hamburg
    2001
    Studienabschluss: Magister Artium (M.A.) der Soziologie ▪ Auszeichnung zum Markentechniker durch Prof. Dr. A. Deichsel, Begründer der Markensoziologie, Direktor des Institut für Markentechnik SA, Genf, Schweiz Universität Hamburg, Deutschland ▪ Studium der Soziologie, Psychologie und Philosophie ▪ Studienschwerpunkt: Markensoziologie ▪ Tutor Forschung Markentechnik

Skill set

Brand Strategy
Branding & Identity
Brand Development
Brand Management
Branding
Digital Communication
CRM
Customer Journey
Customer Loyalty/ Retention

Categories