Dirk Spöhrer

I have been working at the interface of sales, transformation, and entrepreneurial development for over 20 years. As Managing Director of Maxsult GmbH, as well as a consultant, trainer, and coach, I support large organizations and medium-sized companies in adapting their sales models to the demands of an increasingly digital and service-oriented economy.

My professional development is characterized by a clear focus: away from pure product sales – towards the successful monetization of complex solutions, software, services, and new business models. In doing so, I combine strategic thinking with operational implementation strength in sales.

A central focus of my work lies in the transformation of classic sales organizations – particularly in the context of digitalization, AI, subscription models, and platform economies. In my projects, I specifically work on how sales teams can not only understand new offerings but also successfully bring them to market.

In addition to my consulting activities, I am involved as Head of Sales Stream at Digital Industries World e.V. and as an author and thought leader for the monetization of digital solutions. My approach is always practice-oriented, analytically sound, and focused on sustainable change.

What sets me apart is my ability to not only conceptually penetrate complex transformations in sales but also to translate them into concrete behaviors, structures, and measurable results. I succeed in winning people over in sales for change, giving them orientation, and consistently driving them to implementation – even in demanding, politically charged organizations.