Freelancer profile translated to English.
Back to original languageAbout Diogo
Are you leading an SME or a scale-up and have a clear strategy, but it's struggling to translate into concrete results? That's exactly where I come in.
With over 20 years of experience between France and Brazil (Groupe Casino, GPA Grupo Pão de Açúcar, Movida), I help leaders transform their commercial ambitions into actionable plans that truly work: sales structuring, go-to-market, partnership development, international expansion.
I work on short or long missions, depending on your needs.
My commitment: strategy that moves beyond paper.
French
Native or bilingual
English
Native or bilingual
Portuguese
Native or bilingual
Can work on-site
Paris (up to 50km), Chatou (up to 50km)
Experience
- Conexão.frBusiness ConsultantCONSULTING AND AUDITSApril 2024 - Today (2 years and 4 months)FranceAfter 20 years leading sales strategies and business transformations between Brazil and France, I founded Conexão.fr to leverage this experience for SMEs and scale-ups looking to turn their strategy into concrete results.What I bring:
- A dual France-Brazil perspective: I know both markets intimately. This profile is rare in Europe and creates distinct value for companies operating or looking to operate cross-border.
- A hybrid strategy-execution profile: I have led teams, launched products, negotiated partnerships, and managed P&Ls – I don't just produce slides.
- A direct and operational approach: I commit to measurable results, not just deliverables.
Areas of intervention:- Sales strategy and business development
- Go-to-market for new products or markets
- Sales team structuring
- Strategic partnership development
- France ↔ Brazil expansion
- Founder support (Advisory Board, executive mentoring)
Concrete example:Advisory Board member for Kokua (sport care & wellness) since October 2022.**Working languages**: French, English, Portuguese. - Movida Locations de VoituresPricing and Planning Director / GM Products & ChannelsAUTOMOBILEDecember 2022 - December 2023 (1 year)São Paulo, State of São Paulo, BrazilTwo successive roles in one of Brazil's leading car rental companies, in a context of strong growth and digital transformation of the sector.As Pricing and Planning Director:Design and deployment of a new dynamic pricing methodology, supported by a dedicated tool. Result: +12% profitability on the vehicle portfolio, in a market under strong competitive pressure.As General Manager Products & Channels:Managed the development of the mobile app for subscribers and fleet managers – improving user experience and digitizing reservation and management processes.These assignments illustrate my ability to combine analytical rigor (pricing, modeling) with product vision (UX, customer journey) in a high-volume B2C and B2B environment.
- Quicko | MaaS GlobalCountry Manager & Head of SalesTECHFebruary 2020 - October 2022 (2 years and 8 months)São Paulo, State of São Paulo, BrazilPioneering mission:launch and accelerate Quicko's commercial activity in Brazil – a Finnish Mobility as a Service (MaaS) platform – in a market with no pre-existing structure.As Country Manager:
- Double-digit monthly sales growth since launch
- Reduction of operational costs by nearly 50% while improving commercial performance
- Complete structuring of the business: team, processes, local partnerships
As Head of Sales and Business Development:- 35% monthly sales growth
- Revision of the monetization model: doubling gross margin in one year
This role illustrates my ability to operate in ambiguous contexts, build from scratch, and quickly identify growth levers – a core skill in my consulting approach.
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Education
- Master's Degree in MarketingIAE Grenoble + FIA Business School2011Master Marketing
- Business Management CertificationUniversity of Toronto2006Certification Business Management