Freelancer profile translated to English.
Back to original languageAbout Dina
Programmatic and Digital Monetization Consultant, I help brands and publishers optimize their advertising revenue and media performance through data-driven and strategic campaign management.
French
Native or bilingual
English
Conversational
Spanish
Conversational
Arabic
Native or bilingual
Remote only
Primarily works remotely
Experience
- Régie du groupe Marie Claire - GMCProgrammatic Account ManagerJune 2024 - April 2025 (10 months)Levallois-Perret, FranceManagement and optimization of programmatic campaigns, mainly via GAM. Performance analysis and development of post-campaign reports. Optimization of HB and OA advertising revenue. Testing and activation of new partners (SSP, sub-networks). External collaboration with tech partners (Adserver, SSP, monetization platforms). Segmentation and analysis of 1st party data via Permutive. Processing of data briefs and creation of custom segments.
- Reworld MediaProgrammatic Account ManagerDecember 2023 - May 2024 (5 months)Boulogne-Billancourt, FranceManagement and optimization of monetization for a portfolio of 12 sites. Testing and activation of new partners (SSP, sub-networks) and advertising technologies. Testing and deployment of new advertising formats. Optimization of page templates to balance UX and advertising pressure. Analysis of the impact of implemented actions. Regular exchanges with programmatic partners (SSP, technologies). Close collaboration with project, audience, and web development teams.
- ORIXA MEDIAJunior Media TraderApril 2022 - May 2023 (1 year and 1 month)Paris, FranceDevelopment of commercial proposals in response to briefs. Setup, management, and monitoring of programmatic campaigns (DV360, Amazon). Performance analysis, technical recommendations, and campaign reports.
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Education
- Professional English CourseWall Street English2025Objectif de la formation: niveau C1
- Master 2 (M2), Web Marketing and Social MediaDigital College2023Management & gestion de projet