Dina L.

Central E-Retail

Categories: Fragrance, Skincare, Brand Animation (Valentine’s Day, Father’s Day, Xmas…)

• Preparation of new Dior campaign launches with our retailers (on-site and off-site):

• Creation of central e-retail guidelines (kits) per launch

• Development and coordination of briefs, monitoring of asset production with creative agencies and internal digital teams:

• Digital orchestrations within e-retail kits (paid and owned social)

• Asset sharing on the DAM platform

• Optimization of online tools, monitoring with agencies and markets: gift finder

• Reporting (post-campaign analysis, online tool performance analysis)

• Tracking of various market requests

• Competitive intelligence in terms of innovation

Enhancement of collections and optimization of in-store sales through physical and digital guidelines. Layout and updating of visuals according to brand standards. Analysis of product performance and strategic adjustments. Advice and training for teams with physical and digital support. Headquarters-field coordination to ensure online & offline brand image consistency.

Development and execution of 360° marketing activation plans tailored to each client, e-retail and wholesale: digital initiatives, influencer campaigns, digital banners, online & offline promotional operations. Design of sales support materials (product arguments, presentations, commercial tools) for internal teams and e-commerce partners. Operational monitoring of trade and e-retail activations: product content management (visuals, descriptions, enriched assets), coordination of online and in-store promotions. Competitive intelligence on various O+O (Online & Offline) Trade Marketing actions: cross-channel activation benchmarking, market best practice analysis. Analysis of performance by client and trade activations: monitoring of business and digital KPIs (sell-in, sell-out, visibility, conversion rate), reports, and optimization recommendations.