Dina A.

Creation of personalized marketing strategies

Social media management

Market research

Social listening, Consumer Insight & Consumer Intelligence

-Strategic and competitive intelligence -Participation in the implementation of marketing strategies -Construction and updating of marketing activity tracking -Development of supplier/service provider network -Coordination of different internal departments -Product manufacturing and after-sales service monitoring -Product line positioning according to the market -Study of opportunities from economic, commercial, and organizational aspects

 Market research

 Database development

 Trend and consumer analysis

 Extraction of quantitative and qualitative data (for LVMH, L'Oréal, COTY, TAKASAGO, NYX…)

 Competitive benchmarking and analysis

 Strategic recommendations

 Social Video Listening: USA, UK, France, China

 Weekly Newsletter (LVMH sustainability scanner). Manage global research with different teams; provide regular reports and feedback on ongoing projects; develop data profiling and trend analysis to identify client needs and business opportunities; assist marketing and customer service teams in consumer analysis by developing white papers and thought leadership documents; evaluate and stay updated on current marketing, consumer, and industry trends, as well as the latest trends from research providers and methodologies; participate in strategic studies for sophisticated clients with a smart team of over 10 senior and junior analysts; find innovative and creative solutions to meet client needs. Find innovative and creative solutions within a digital, qualitative, and quantitative framework.