Freelancer profile translated to English.

Description

E-commerce with many facets - product search, product strategy, online reputation management including social media, content management, process automation - sales, logistics, accounting, support - with a focus on revenue and EBIT optimization

KPI-driven performance marketing on Amazon and Google.

Amazon PPC geeked 😁

Being "up-to-date" and "hands-on" are the challenges that make our profession interesting.

Changes in marketplace and search engine algorithms, black-hat methods of competitors, logistical bottlenecks, cannibalization of points of sale, statistical discrepancies, product matrix optimization, online law, shareholders + employees + colleagues + friends?, web 2.0, web 3.0, blockchain and e-commerce?, - the list of daily e-com surprises is large AND predictable

I love and live e-commerce.

E-commerce department, operational and strategic planning and implementation of relevant e-commerce processes around the brand.

The interplay on international marketplaces and online shops, taking into account B2B, B2C, and D2C interests.

In my positions as E-commerce Marketing Manager and Head of Ecommerce, but also as interim manager and co-founder, I was able to get to know many categories - products for hair loss, body cosmetics, over-the-counter drugs, dietary supplements, shoes and clothing, hardware store and spare parts, and a lot of consumer electronics

Let's explore the possibilities together 🤙✉️

For over 10 years, my world has consisted of Amazon Pan-EU, Amazon PPC, listing optimization, content, Ebay, Otto, Kaufland, Rueducommerce, Cdiscount, Bol, Allegro, Emag, and Google SEO & SEA, search engine optimization, affiliate marketing, influencer marketing, multi-channel strategy, keyword analysis, niche analysis, competitor analysis, Shopify and Shopware, PHP, Asana, Slack, Excel, Zappier, Helium10, Sellerboard, JTL, Plentymarkets, brickfox, lengow, phew, and more 😀

Languages

German
Native or bilingual
English
Conversational
Russian
Native or bilingual
Ukrainian
Fluent

Workplace preferences

Can work on-site

Köln (up to 50km), München (up to 100km), Frankfurt am Main (up to 100km), Berlin (up to 100km), Hamburg (up to 100km)

CHC - Nattermann & Cie
On Malt
Coaching/ Training Amazon x Helium10
February 2023 - February 2023
Coaching/ Training Amazon x Helium10
Amazon SEO E-Commerce Amazon Advertising PPC Marketplace Amazon
SUNTEC WELLNESS GMBH
Head of E-commerce
E-COMMERCE
January 2020 - April 2022 (2 years and 4 months)
Düsseldorf, Germany
Suntec is a family-owned medium-sized company and has been offering mobile air conditioners, dehumidifiers, grills, and over 160 other products throughout Europe for over 20 years
Positioning of mobile air conditioners on Amazon Pan-EU among the Top 5 bestsellers
Positioning of electric grills on Amazon as a permanent category bestseller
Increase in market share in the electric grill category to 64%
Online sales increase of 88% within 2 years
Design adaptation
New Shopify shop
A total of 26 online points of sale in the EU
Team Leading
Annual advertising budget - over €1 million
Amazon Amazon SEO Marketplace Pay-Per-Click Advertising E-Commerce Shopify Shopware Online Shop Web Marketing Strategy Online Advertising Affiliate Marketing Influencer Marketing
Cobus Company GmbH
Marketplace Manager E-commerce | Amazon, Ebay | Key Account Manager for Marketplace Agency
E-COMMERCE
October 2018 - December 2019 (1 year and 2 months)
Köln, Germany
Cobus Company is a marketplace agency with roots in Cologne and an international focus. At Cobus, I am responsible for building a private label Amazon brand and taking over and developing Amazon customer accounts for several medium-sized brands in the categories - Food | Decoration | Consumer Electronics | Hardware Store and Fashion. Revenue & EBIT | direct communication to managing director | Team leading for 5 employees | internal training | process optimization | responsibility for the product matrix | Key Account Manager for agency clients. Took over the Amazon Seller PAN-EU account of a medium-sized food manufacturer of coconut products: Analysis of the current status of the accounts, the product range, and analysis of competitor products | Development of marketing measures and assumptions based on the data obtained and tested | Definition of KPIs | Definition of main keywords | Optimization of text, image & video - content | Creation of Amazon PPC campaigns – a mix of auto & manual campaigns based on the data obtained. Advice on legal & logistical issues in e-commerce. Development of a private label Amazon brand in the areas of bathroom and decorative items. Amazon, Ebay, Kaufland & Real. Competitor analysis | Niche analysis | Product identification | Manufacturer search | Revenue planning | EBIT calculation | Forecasting | FBA FBM planning. Definition of the marketing budget and go-to-market. Operational implementation based on KPIs.
Amazon Amazon SEO E-Commerce Marketplace Ebay Pay-Per-Click Advertising Keyword Research Competitor Monitoring