Freelancer profile translated to English.
Back to original languageAbout Dimitri
🎯 Expert B2B Growth Marketing & RevOps — I help tech companies transform their marketing investments into measurable business opportunities.
With over 5 years of experience in an international B2B environment (ASEAN, DACH, EMEA, Middle East), I support scale-ups and software publishers across the entire growth chain:
• Structuring B2B acquisition strategies focused on pipeline (not just leads)
• Managing Paid Media budgets up to €350k/year (Google Ads, LinkedIn Ads, specialized media)
• Generating +2,100 MQLs/year, 600 SQLs/year, and €2.1M in commercial opportunities
• Implementing and optimizing acquisition → nurturing → closing funnels
• Implementing and optimizing RevOps & CRM (Salesforce / Pardot)
• A/B testing, advanced tracking, and data-driven management
🚀 What sets me apart:
I don't sell campaigns, I build revenue-connected growth systems.
My approach is hybrid: strategy, execution, data, and marketing-sales alignment.
🎯 Typical missions:
• Launching or scaling B2B lead generation
• Taking over underperforming Google / LinkedIn Ads accounts
• Structuring RevOps & CRM
• Optimizing marketing ROI on an international scale
French
Native or bilingual
English
Fluent
Can work on-site
Bordeaux (up to 50km), Paris (up to 10km)
Experience
- TEHTRISSenior Growth Marketing ManagerSOFTWARE PUBLISHINGJune 2023 - November 2025 (2 years and 5 months)Bordeaux, FranceMissions:• Manages paid campaigns (Google / LinkedIn / Reddit / IT Media): creation, management, overall account handling, vendor relations• Manages email campaigns (cold outreach & nurturing)• Creates landing pages• Creates performance dashboards (Salesforce / Excel)• Conducts SEO analysis• Creates CRM automations to ensure data quality and optimize the lead lifecycle.• Collaborates with the RevOps and CRO team to integrate marketing challenges into the overall revenue strategy• Provides technical support (CRM, landing pages, etc.) to the Demand Generation team membersTeamwork:• Management: develops weekly, quarterly, and annual reports• Demand Generation Team: manages the digital part and provides technical support (Salesforce / Pardot, landing pages, SEO…)• RevOps Team: ensures a smooth connection between digital lead generation channels and the CRM, in partnership with the Salesforce Manager and the RevOps Director• Sales Development Representatives: works closely with SDRs to improve lead quality and follow-up• Account Executives: designs lead generation campaigns based on their specific needs (industry, company size…)• Communications Team: works with graphic designers and video experts to create ads.• Product Marketing Team: ensures that recommendations and talking points are integrated into lead gen campaigns• Partners: acts as a lead gen expert on partner digital campaigns• Advertising Agencies / IT Media: organizes bi-weekly follow-up meetings for paid channelsKey Results:• Manages an annual paid budget of €350k across ASEAN / DACH / France / North EMEA / Middle East regions | MQLs: 2,100 / year – SQLs: 600 / year – Opportunities generated: €2.1M / year
- ITFACTOGrowth Marketing ManagerDIGITAL AND ITJune 2022 - June 2023 (1 year)Paris, FranceMissions:• Implements and manages multi-channel marketing programs (calls, online, social media, brand content, events) for large accounts, mid-sized companies, and IT B2B startups (backup, cybersecurity, fintech...)• Performs KPI analysis, reporting, and debriefing of operations• Manages the coordination of internal resources (website & newsletter, social media, targeted databases, qualification calls)• Manages coordination between graphic designers, journalists, brand content managers, and developers• Manages and supervises an external telemarketing team• Creates marketing tools (database, call scripts, ...)• Implements smart ad campaigns on LinkedIn and Twitter• Implements display banner campaigns• Manages data scraping tasks• Creates content (white papers, infographics, case studies)• Interacts with C-levels (Marketing Director) and B-levels (Marketing Manager)• Collaborates with sales to ensure upsell at the end of the programManagement and Teamwork:• Manages interns• Reports to their N+1 every week (analysis of marketing program performance)Key Results:• Conducts 20 to 30 marketing campaigns per quarter, always meeting the set lead objective• Generates 17 qualified leads with existing projects for a client vs. an objective of 10 existing projects (3 signed)• Develops a website that records 73,034 unique visitors over 6 months vs. an objective of 60,000• Generates 144,000 impressions for a client vs. an objective of 120,000 through a display setup• Conducts 20 to 30 marketing programs per quarter, always meeting the set objective, for a portfolio of 60 clients per year• Completes over 90% of marketing programs within the client's timeframe• Ensures a client retention rate of 85%• Manages marketing programs with an average transaction value of €12,000
- Twipi GroupGrowth HackerSOFTWARE PUBLISHINGJuly 2019 - June 2022 (2 years and 11 months)92150 Suresnes, FranceMissions:• Participates in the redesign of the group's visual identity following the creation of 3 new products• Participates in the website redesign to optimize lead generation• Conducts acquisition reports• Collaborates on landing page development with A/B testing• Runs campaigns with a €4k/month budget on Google Ads• Runs campaigns with a €1.5k/month budget on LinkedIn Ads• Runs acquisition email campaigns• Writes blog articles• Works on SEO optimization for productsKey Results:• Objective is to generate 350 leads from January 2021 to January 2022: objective exceeded with 4 months to spare• ROI on the Appvizer channel from January 2021 to August 2021: ROI of 60, with €2575 spent and €154,380 in revenue generated• ROI Google Ads from June 2021 to August 2021: €5371.83 spent => generation of 80 leads, projected revenue €85,442 => projected ROI: 16
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Education
- Growth Marketing & IAMANTRA2026- Définir avec précision un segment de marché afin de développer des stratégies de marketing et de communication efficaces - Concevoir une page de vente optimisée pour la conversion et l'engagement des visiteurs - Définir les KPIs pertinents et mettre en place les outils de mesure et d'analyse afin de suivre et de mesurer l'impact de vos actions. - Établir un processus “growth” d'action à travers l'idéation, la priorisation, le test et l'analyse de test - Concevoir et déployer des stratégies d'acquisition ultra ROIstes sur les principaux canaux marketing grâce à des méthodes prouvées et à l’IA - Générer des RDVs pour les commerciaux en lançant des campagnes de prospection digitale - Gagner 4h par semaine grâce à l’IA, aux bonnes méthodes et aux bonnes routines
- Master 2 (M2), BtoBToulouse Business School (TBS)2019Master 2 (M2), BtoB
Certifications
- RS 6479 - Design and deploy a digital customer acquisition strategy in Startups and SMEsMantra2026