About Dilia
Hablo español - Soy de Madrid 🇪🇸 Contáctame para proyectos relacionados con Facebook ads, Google ads, Tik Tok y cualquier red social, también para campañas de email marketing, marketing de afiliación, Google Analytics y/o ayuda para social media con copywriting y diseño de imágenes.
🌍 Senior digital marketing professional with expertise in driving paid media, social media, and email marketing end-to-end campaigns across UK, US, and EEA markets. 💸 Experienced in managing and optimizing multi-million acquisition budgets doing in-house media/agency buying. 📱💻 App & Web performance on B2C, B2B and e-commerce.
Native English & Spanish speaker. 🎓 With a Doble degree in Journalism and Audiovisual Communication at URJC. 🎓 Digital Marketing and Growth Hacking Master at Inesdi Digital Business School.
Let's chat to achieve your goals. 🗓
- +7 years' experience in managing performance PPC campaigns:
Search Ads on Google Ads, Apple Search Ads, and Bing Ads.
Social Media Ads on Meta (Facebook & Instagram), YouTube, Twitter, LinkedIn, Snapchat and TikTok.
- Experience in leading, managing, and building relationships with affiliates
influencers, and marketing partners.
- Good knowledge of SEO on-site and off-site optimizations.
- Deep understanding of digital marketing fundamentals, principles, and
strategies. Up to date with trends and customer behavior changes in EMEA.
- Experience in e-commerce, online user acquisition, and lead generation funnels for B2C and B2B.
- Strong analytical and optimization skills in marketing metrics like ROAS &
CPA with A/B test and Data-driven oriented approach.
- Experience in implementing and managing growth and performance
strategies.
Spanish
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- HolaflyUser Acquisition Manager (Implant)August 2025 - January 2026 (5 months)Travel B2C subscription-based App.Implant from SpartApp, a full-time app growth agency. Reporting to Head of App Performance.✔️ Coordination and leadership team management. UA & creative specialists plus data analytics.✔️ Developing user acquisition strategies across +15 markets in Android / iOS.✔️ Planning, execution and follow-up of performance marketing campaigns in mobile ad networks: AppLovin, Unity Ads, Apple Search, Meta, Liftoff, IronSource, Meta, Vibe and Google.✔️Track of high-budget UA strategies to drive growth aligning internal global business objectives. Including budget pacing, forecasting, and reporting across geos.✔️Expertise in Amplitude, Tableau, Data Studio, Appsflyer, and Firebase; hands-on with attribution setup and in-depth performance measurement (LTV modeling, cohorts analysis, ROAS, AdROAS, IAP, IAA, IPM, CVR, CTR, ARPU, ARPPU, ARPDAU, eCPM), and SKAN Conversion Value schema optimization.✔️Test and iterate on campaign structures, bidding, ad creative, budgets and other impact-driven variables for continuous growth, scale, and expansion. Incrementality tests, geo-holdout tests, CPP tests, retargeting, and reengagement for buyers and non-buyers.✔️Collaborate with Data & Martech to refine attribution models and reporting accuracy.✔️Monitor market trends, platform innovations, and algorithm updates to identify new opportunities.
- Job TodaySenior UA Paid Media StrategistAugust 2024 - July 2025 (11 months)Madrid, SpainA marketplace hiring app helping people find jobs and businesses hire talent within 24 hours.✔️ Plan and execute user acquisition campaigns on platforms such as Apple Search Ads, Google App Campaigns, Meta, and TikTok.✔️ Conducted multiple incrementality testing methods to validate true performance impact across channels — including geo-based holdouts, audience split, lift studies, and pre/post campaign analysis.✔️ Deployed YouTube, Demand Generation, PPC and Pmax campaigns to boost top-of-funnel awareness and drive app installs.✔️Optimize campaigns to achieve key metrics like CPI, ROAS, and user retention.✔️Work ASO to align acquisition strategies with app store optimization efforts.✔️Collaborate with creative teams to produce engaging ads tailored to app marketing channels.✔️Analyze and implement campaign performance using tools like Tableau, Appsflyer, and Google Analytics 4, providing insights for improvement.✔️Work with the product and analytics team to optimize the app funnel, focusing on user engagement and in-app conversions.
- FreelanceDigital Marketing Consultant - UA, PPC & CRM Lifecycle for Mobile App and WebSeptember 2022 - September 2025 (3 years)Madrid, SpainFixed term contracts & freelance gigs. Helping launch new businesses and grow established brands through different marketing disciplines. B2C, B2B SaaS and eCommerce. I'm available for projects, consulting and advising.✔️Oneleaf (UA Health Subscription). UA & ASO. Goal: Cost Per Trial $30 and CVR to Clients 35%. Monthly budget: $150K. 100% growth US. Channels: Meta, ASA, TikTok, UAC and Pinterest. For ASO: optimize KWs research, visual assets and CPPs to improve app visibility, ranking, and CR.✔️Tangelo (UA Gaming Social Casino). UA & ASO. Monthly budget: $50K. Meta, Google UAC, Unity, ASA, IronSource.✔️Luciela (eCommerce). SEM & CRM (Klaviyo). Conversion campaigns to ROAS on Meta within the EMEA market. Create an email strategy from scratch. Hands-on as well on Analytics, SEO and Affiliate.✔️Coyomar (eCommerce). PPC Campaigns. Spanish market. ROAS achieved 5.8.✔️BuhoBike (eCommerce). Marketing Automation (Connectif). Goal: consolidate a relational marketing strategy. 20% reactivation dormant users, 10% recovery abandoned carts and 50% click rate..✔️Venus (eCommerce). Meta Shopping campaigns using Dynamic Product Ads.✔️Domina el Mar (Books). Full-funnel Meta Ads for lead generation.✔️MecanExperience (Ticketing). Ran ASC using purchase optimization and retargeting funnels on Meta & Google Ads.✔️Magistri (B2C). PPC Specialist & Email Automation (MailerLite). Goal: Get subscriptions. CPL 25€. Spain and LATAM. Budget 10K per month. Channels: Meta and Google ads. Automation workflow creation to increase ROAS.✔️Vatel (B2C). PPC Management & Marketing Automation (Hubspot). Goal: Leads to increase the number of students for Master's Degree. Budget 5K/month.✔️Veolia (B2B). PPC B2B/SaaS. Goal: Leads for decarbonization solutions in 6 LATAM countries. 3K/month budget.✔️Peña Abogados (B2C). PPC. Lead generation on Google ads. Performance Max Campaign. 1K/monthly budget.✔️Thomas Wellness (B2B). Lead generation on LinkedIn ads. Segmentation, copies and images.
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Education
- Degree Digital Marketing & Growth HackingInesdi Digital Business School2020Master Degree Digital Marketing & Growth Hacking
- SEO & search engine optimization programAula CM - Escuela de Comunicación y Marketing Online2017SEO & search engine optimization program
Certifications
- Google Ads Search CertificationGoogle Digital Academy (Skillshop)2023
- Google Analytics CertificationGoogle Digital Academy (Skillshop)2023