Description

I help luxury and beauty brands strengthen their presence across retail, wholesale and e-commerce channels through strategic trade marketing and brand activation.

With experience in international environments within the luxury industry, I specialize in developing and executing integrated marketing strategies that connect brand vision with commercial performance. My expertise spans trade marketing, campaign planning, marketplace management (including platforms such as Farfetch), and cross-functional project coordination across EMEA and US markets.

I work closely with brand and commercial teams to translate business objectives into effective go-to-market strategies, ensuring consistency across online and offline touchpoints while driving measurable results.

If you're looking for support in elevating your brand execution, optimizing your trade marketing strategy, or strengthening your e-commerce and marketplace performance, I’d be happy to collaborate.

Languages

English
Native or bilingual
Italian
Native or bilingual
French
Basic

Workplace preferences

Remote only

Primarily works remotely

GOLDEN GOOSE
Trade Marketing Manager
FASHION AND COSMETICS
January 2024 - Today (2 years and 7 months)
• Responsible for managing all trade, retail trade marketing, and e-trade activities across EMEA, US, and MEINA, ensuring alignment with global brand strategies and driving local market performance;
• Develop and execute strategies for Korean marketplaces, overseeing the full local strategy and performance;
• Coordinate pop-up projects, store openings' events, windows, and corners;
• Organize and manage Private Clients events and Partnerships Collaboration: handling negotiation, planning, and logistical execution;
• Provide regular updates and reports to internal and external stakeholders;
• Monitor expenses and own budget management for assigned projects;
• Integrate digital tools and assets into the client journey to enhance engagement and drive sales;
• Oversee seasonal project plans, coordinating multiple teams to achieve objectives efficiently;
• Apply project management skills to complex, multi-market initiatives, ensuring successful delivery across EMEA, US, and MEINA.
Golden Goose
Trade Marketing Coordinator
January 2023 - January 2024 (1 year)
• Management of all the trade & e-trade activities of all wholesalers EMEA and US;
• Support in communicating new marketing campaigns, collections, and key product launches;
• Assist with expense monitoring and budget oversight.;
• Support organization of events for WW clients, handling from negotiation to logistical aspects;
• Partner with Whs, Retail & CRM to ensure alignment with the Global brand communication;
• Support the achievement of sales objectives & build reporting mechanisms to track performance;
KANEBO,
Trade & Digital Coordinator
January 2021 - January 2023 (2 years)
Milan, Italy
• Management of all the trade & e-trade activities of all retailers;
• Managed relations with outside agencies & with all suppliers;
• Events' organization support & PR events' organizations and strategy;
• Management of the production of physical/digital material for all type of events;